Million Dollar Man character
DiBiase is considered by many as one of the greatest "heel" wrestlers of all time. This view is mainly due to his work in World Wrestling Entertainment (at that time called the World Wrestling Federation). He was known as "The Million Dollar Man," a millionaire who wore a gold-studded, dollar-sign-covered suit (sometimes green and white, sometimes all white, sometimes black and white) and, in time, a custom-made and self-awarded "
Million Dollar Belt".
DiBiase claimed "Everybody has a price" demonstrating his "power" through a series of
vignettes in which he did things such as bribe the manager of a local swimming pool to close for the day so he could have the pool to himself. Other skits featured DiBiase traveling in limousines, giving $100 tips to waiters, and using $100 bills in convenience stores for small purchases like
chewing gum. In reality, DiBiase's road travel was deliberately booked first-class for flights, into 5-star hotels for accommodations and was given a stipend of petty cash from the WWF Offices so that he could throw money around in public (i.e. pick up tabs and over tip, buy drinks for entire bars, actually pay for small items with a $100 bill, etc) in order to get the gimmick 'over'. He once told an Amarillo, Texas television station he personally paid for a large president's mansion that was built on the campus of his alma mater, West Texas State University. In reality, DiBiase provided no funding for the mansion.
Other times, DiBiase invited fans (including a young
Rob Van Dam) into the ring or to the interview platform to perform humiliating acts (such as kissing his feet) for money. One of the more infamous and fondly remembered of these skits was when he invited a young boy onto a stage and told him if he bounced a ball 15 times in succession, DiBiase would pay him $500. After the 14th bounce, DiBiase kicked the ball away, sending the boy home without pay.
As mentioned above, DiBiase was a genuinely skilled technical wrestler, with his finishing maneuver being the
Million Dollar Dream. After putting his opponents 'to sleep' with this maneuver, he routinely stuffed $100 bills down their throats, uttered his signature lines ("Everyone's got a price," and "Everyone's got to pay."), and gave his signature demonic laugh. The memorable "Million Dollar Rap" was used as his theme song beginning in 1990.
DiBiase later hired
Virgil, whom he treated like a
slave. Virgil would eventually grow tired of DiBiase's abuse and made an inspirational and enthusiastically received face turn at the
1991 Royal Rumble.