Bolan and his producer
Tony Visconti sorted out the session for "Ride a White Swan" and the single changed Bolan's career almost overnight. Recorded on
1 July 1970 and released later that year, making slow progress in the UK Top 40, it finally peaked in early 1971 at No.2. Bolan and Visconti largely (and, in many ways, unwittingly) invented the style that would become
glam rock and helped restore a brash and exciting feel, when rock bands had grown increasingly self-important.
Bolan took to wearing top hats and feather boas on stage as well as putting drops of glitter on each of his
cheekbones (stories are conflicting about his inspiration for this---some say it was initially introduced by his
PA, the late Chelita Secunda, although Bolan told John Pidgeon in a 1974 interview on Radio 1 that he noticed the glitter on his wife's dressing table prior to a photo session and just casually daubed some on his face there and then). Other performers-and their fans-soon took up variations on the idea.
The glam era also saw the rise of Bolan's friend
David Bowie, whom Bolan had come to know in the underground days (Bolan had played guitar on a few early Bowie recordings). Before long, even
Mick Jagger, Rod Stewart and
Grand Funk Railroad dabbed on a little glitter.
Bolan followed "Ride a White Swan" and
T. Rex by expanding the group to a quartet with bassist
Steve Currie and drummer
Bill Legend, and cutting a five-minute single, "
Hot Love", with a rollicking rhythm, string accents and an extended singalong
chorus inspired somewhat by
the Beatles's "
Hey Jude". It was No.1 for six weeks and was quickly followed by "
Get It On", a grittier, more adult tune that spent four weeks in the top spot. The song was renamed "Bang a Gong (Get It On)" when released in the United States, to avoid confusion with another song of the same name by the American band
Chase. The song reached No.10 in the States, the only such American hit T. Rex would enjoy.
In November 1971, the band's record label,
Fly, released the
Electric Warrior track "
Jeepster" without Bolan's permission. Outraged, Bolan took advantage of the timely lapsing of his Fly Records contract and left to
EMI, who gave him his own record label, the T. Rex Wax Co. Its bag and label featured an iconic head-and-shoulders image of Bolan. Despite Bolan's lack of endorsement, "Jeepster" still peaked at No.2.
In 1972, Bolan achieved two more British No.1s with "
Telegram Sam" and "
Metal Guru"-the latter of which stopped
Elton John getting to the top with "
Rocket Man"-and two more No.2s in "Children Of The Revolution" and "Solid Gold Easy Action". The total of four No.2 singles particularly galled his fans as three were held off the top spot by 'novelty' singles recorded by
Clive Dunn, Benny Hill and little
Jimmy Osmond. In the same year he appeared in
Ringo Starr's film
Born to Boogie, a documentary showing the height of T. Rextasy during a concert at Wembley Empire Pool on
18 March 1972. Mixed in were surreal scenes shot at
John Lennon's mansion in Ascot and a super-session with T. Rex joined by Ringo Starr on second drum kit and Elton John on piano. At this time T. Rex record sales accounted for about 6 percent of total British domestic record sales. The band was reportedly selling 100,000 records a day; however, no T. Rex single ever became a million-seller in the
UK, despite many gold discs and an average of four weeks at the top per No.1 hit. (Documentation of actual sales has been lost.)
In 1973, Bolan played twin lead guitar alongside his friend
Jeff Lynne on the
Electric Light Orchestra songs "Ma-Ma-Ma Belle" and "Dreaming of 4000" (originally uncredited) from
On the Third Day, as well as on "Everyone's Born To Die", which was not released at the time but appears as a bonus track on the 2006 remaster.