Frehley spent the early 1970s in a series of bands, none of which achieved any success. In late 1972, best friend, Bob McAdams, spotted an advertisement for a lead guitarist in the
Village Voice. Bob showed the ad to Ace. Both Bob and Ace went to 10 East 23rd Street above the Live Bait Bar. Ace auditioned for the trio of
Paul Stanley (
rhythm guitar), Gene Simmons (
bass guitar) and
Peter Criss (
drums). Frehley (who showed up wearing one red
sneaker and one orange sneaker) (documented in the book Kiss & Tell by
Gordon G.G. Gebert and Bob McAdams - isbn# 0-9658794-0-2) was less than impressive visually, but the band liked what they heard from his playing. About three weeks after Frehley auditioned, the new group named him their lead guitarist. By January 1973, the unnamed band decided on a name -
Kiss. Frehley designed the band's unique, double-lightning-bolt logo. The band quickly decided to paint their faces for live performances, and Frehley decided to start painting silver stars on his eyes. When the group eventually decided to adopt stage personas to go with their makeup designs, Frehley became "Space Ace," an alien visitor from the planet of Jendell.
While Kiss spent their early days rehearsing and playing in empty clubs, Frehley took a job as a part-time cab driver to pay his bills. In September 1973, Kiss began to receive a salary from new manager
Bill Aucoin that paid each member $75 a week. This enabled Frehley to quit his job.
Kiss released their debut album,
Kiss, in February 1974—Frehley's sole songwriting contribution was "Cold Gin." Due to Frehley's lack of confidence in his own singing voice, however, the vocals were performed by Simmons. Frehley wrote or co-wrote several of the band's songs over the next few years but didn't record his vocals on a song until "
Shock Me" (inspired following his near-electrocution during a concert), which appeared on 1977's
Love Gun.
As lead guitarist, Frehley was known for his frenetic, atmospheric playing, becoming one of the most popular guitarists in the 70s and spawning a generation of new players. Indeed, Frehley stated in the book
Kiss: Behind the Mask that many guitarists have told him his playing on 1975's hit
Alive! prompted them to pick up the instrument.
Along with the three other Kiss members, Frehley released an eponymous
solo album in 1978. His was the best-selling of the four, and the album's lone single (the
Russ Ballard written "
New York Groove") reached the Top 20 in the United States.
Frehley's songwriting presence within the group increased in 1979, contributing 2 originals and a cover (The Rolling Stones' 2000 Man) for 1979's
Dynasty and 3 originals for 1980s
Unmasked. While this was not the best time for Kiss on a commercial level in the United States, they were only just beginning to take off in other countries (mostly in Australia where Dynasty and Unmasked are their highest selling albums). But even as his songwriting role within Kiss was increasing, Frehley found himself increasingly at odds with the musical direction of the band. After Peter Criss left Kiss in 1980, Frehley was often outvoted 2-1 in band decisions, as replacement drummer
Eric Carr was not a partner in Kiss and had no vote. Frehley's participation in the recording of 1981's
Music from "The Elder" was far more limited than with previous albums. This was, in large part, due to his unhappiness with the band's decision to create a
concept album rather than a straightforward rock album.
Exacerbating the situation was Frehley's escalating erratic behavior and substance abuse. In April 1982, Frehley was involved in a serious automobile accident (although Anton Fig was the driver). In May, he led police on a 90-mph car chase on the
Bronx River Parkway. This incident led to a $600 fine and a six-month suspension of his driver's license. Although Frehley appeared on the covers for 1982's greatest hits album
Killers and studio album
Creatures of the Night, he had no involvement with either project. Frehley's last appearances with the band were the video for "I Love it Loud," a series of European promotional appearances in November 1982 and a band interview with
MTV in early 1983 promoting their world tour.