When they moved to Mauretania, they renamed their capital Iol to Caesaria (modern
Cherchell, Algeria). The city was named in honor of Augustus. The construction and sculpture projects at Caesaria and another city Volubillis or
Volubilis, display a rich mixture of
Egyptian, Greek and
Roman architectural styles.
Cleopatra is said to have exerted considerable influence on Juba II's policies. Juba II encouraged and supported the performing arts, research of the sciences and research of natural history.
Juba II also supported Mauretanian trade. The Kingdom of Mauretania was of great importance to the Roman Empire. Mauretania traded all over the
Mediterranean, particularly with
Spain and
Italy. Mauretania exported fish, grapes, pearls, figs, grain, wooden furniture and purple die harvested from certain shellfish, which was used in the manufacture of purple stripes for senatorial robes. Tingis, a town at the Pillars of Hercules (modern
Strait of Gibraltar) became a major trade centre. In Gades, (modern
Cádiz) and Carthago Nova (modern Cartagena)
Spain, Juba II was appointed by Augustus as a honorary Duovir. A Duovir was a chief magistrate of a Roman colony or town, most probably involving with trade and was also a Patronus Colonaie.
Also, the value and quality of Mauretanian coins became distinguished. The Greek
historian Plutarch describes him as 'one of the most gifted rulers of his time'. Between
2 BC-2, he travelled with
Gaius Caesar (a grandson of Augustus), as a member of his advisory staff to the troubled Eastern Mediterranean.
In
21, Juba II made his son Ptolemy co-ruler and Juba II died in
23. Juba II was buried alongside his first wife in their mausoleum. Ptolemy then became the sole ruler of Mauretania.