Nelly was part of a clothing line created with cousin Yomi Martin called Vokal.
http://www.vokal.com/ Vokal was actually a prototype line started by another St. Louis Businessman. Nelly and his crew have often had its logo featured prominently on their clothing in music videos and public appearances. Vokal, in its earliest stages can be seen on various people in Nelly's video for "Country Grammar", including the small children dancing. What once started as a means of funds and support for the St. Lunatics, the line later grew into a million dollar business venture for Nelly years later. The line has since slowed down and can now mainly be found on the Internet. More recently, Yomi Martin has said that Vokal will make a full launch once again near the end of 2007.
He also has a clothing line for women called Apple Bottom Jeans which has gained national notoriety and success for Nelly with millions in sales and a successful year in 2006.
Nelly is also a co-sponsor of the non-carbonated sports energy drink,
Pimp Juice. Nelly is also part owner of the
NBA expansion team
Charlotte Bobcats with
B.E.T. founder
Robert L. Johnson and NBA legend
Michael Jordan.
Two of Nelly's songs were featured in
General Motors different commercials that premiered during
Super Bowl XLI. The songs were
E.I. and
Hot In Herre. The commercials are now regularly played.
Nelly also sponsors a St. Louis area AAU basketball team called the Derrty Ballers.