The German Reed entertainments and other plays of the early 1870s
Theatre, at the time Gilbert began writing, had fallen into disrepute. Badly translated and adapted French
operettas and poorly written, prurient
burlesques dominated the London stage. As
Jessie Bond vividly described it, "stilted tragedy and vulgar farce were all the would-be playgoer had to choose from, and the theatre had become a place of evil repute to the righteous British householder."
From 1869 to 1875, Gilbert joined with one of the leading figures in theatrical reform,
Thomas German Reed (and his wife
Priscilla), whose
Gallery of Illustration sought to regain some of theatre's lost respectability by offering family entertainments in London. Three months before the opening of Gilbert's last burlesque (
The Pretty Druidess), the first of his pieces for the Gallery of Illustration,
No Cards, was produced. Gilbert created six
musical entertainments for the German Reeds, some with music composed by Thomas German Reed himself.
The environment of the German Reeds' intimate theatre allowed Gilbert quickly to develop a personal style and freedom to control all aspects of production, including set, costumes, direction and stage management. These works were a success, with Gilbert's first big hit at the Gallery of Illustration,
Ages Ago, opening in 1869.
Ages Ago was also the beginning of a collaboration with the composer
Frederic Clay that would last seven years and produce four works. It was at a rehearsal for
Ages Ago that Clay formally introduced Gilbert to his friend,
Arthur Sullivan. The Bab Ballads and Gilbert's many early musical works gave him much practice as a lyricist even before his collaboration with Sullivan.
Many of the plot elements of the German Reed Entertainments (as well as some from his earlier plays and Bab Ballads) would be reused by Gilbert later in the
Gilbert and Sullivan operas. These elements include paintings coming to life (
Ages Ago, used again in
Ruddigore), a deaf nursemaid binding a respectable man's son to a "pirate" instead of to a "pilot" by mistake (
Our Island Home, 1870, reused in
The Pirates of Penzance), and the forceful mature lady who is "an acquired taste" (
Eyes and No Eyes, 1875, reused in
The Mikado). During this time, Gilbert perfected the 'topsy-turvy' style that he had been developing in his Bab Ballads, where the humour was derived by setting up a ridiculous premise and working out its logical consequences, however absurd.
Mike Leigh describes the "Gilbertian" style as follows: "With great fluidity and freedom, [Gilbert] continually challenges our natural expectations. First, within the framework of the story, he makes bizarre things happen, and turns the world on its head. Thus the Learned Judge marries the Plaintiff, the soldiers metamorphose into aesthetes, and so on, and nearly every opera is resolved by a deft moving of the goalposts.... His genius is to fuse opposites with an imperceptible sleight of hand, to blend the surreal with the real, and the caricature with the natural. In other words, to tell a perfectly outrageous story in a completely deadpan way."
At the same time, Gilbert created several 'fairy comedies' at the
Haymarket Theatre. This series of plays was founded upon the idea of self-revelation by characters under the influence of some magic or some supernatural interference. The first was
The Palace of Truth (1870), based on a story by
Madame de Genlis. In 1871, with
Pygmalion and Galatea, one of seven plays that he produced that year, Gilbert scored his greatest hit to date. Together, these plays and their successors such as
The Wicked World (1873),
Sweethearts (1874), and
Broken Hearts (1875), did for Gilbert on the dramatic stage what the German Reed entertainments had done for him on the musical stage: they established that his capabilities extended far beyond burlesque, won him artistic credentials, and demonstrated that he was a writer of wide range, as comfortable with human drama as with farcical humour. The success of these plays, especially
Pygmalion and Galatea, gave Gilbert a prestige that would be crucial to his later collaboration with as respected a musician as Sullivan.
Though dated, these works demonstrate Gilbert's desire to give respectable and well-educated theatre audiences comedies that were more refined and tasteful than the usual farces and burlesques playing in London. On the other hand, during the same period, Gilbert pushed the boundaries of how far satire could go in the theatre. He collaborated with
Gilbert Arthur à Beckett on
The Happy Land (1873), a political satire (in part, a parody of his own
The Wicked World), which was briefly banned because of its unflattering caricatures of
Gladstone and his ministers. Similarly,
The Realm of Joy (1873) was set in the lobby of a theatre performing a scandalous play (implied to be the
Happy Land), with many jokes at the expense of the
Lord Chamberlain (the "Lord High Disinfectant", as he's referred to in the play), In
Charity (1874), however, Gilbert uses the freedom of the stage in a different way: to provide a tightly-written critique of the contrasting ways in which Victorian society treated men and women who had sex outside of marriage, which anticipated the 'problem plays' of
Shaw and
Ibsen.