Her debut solo album entitled
A Girl Like Me spawned the UK number-one hit "
What Took You So Long?" as well as the top five hits "
What I Am" (a
cover of a 1988 song earlier recorded by
Edie Brickell & New Bohemians) and "
Take My Breath Away" (which has nothing to do with
Berlin's 1986 hit), and the top twenty hit "
We're Not Gonna Sleep Tonight". The album sold approximately 125,000 copies in the UK. Due to the disappointing sales of the project, Bunton parted with
Virgin in 2002.
Bunton then signed a contract with Spice Girls' manager
Simon Fuller's 19 Management and a complex licensing deal with
Polydor Records, which included TV work and releasing music. In the spring of 2003, she returned as Emma (losing the Bunton), with the top five hit "
Free Me" and later that year released "
Maybe", which also went top ten. In the spring of 2004, the single "
I'll Be There" and the album
Free Me were released. The album contained '60s-style pop gems and outsold her first album.
Free Me was released in the United States on
25 January 2005, but it didn't manage to chart on the U.S.
Billboard 200 despite her appearances on major U.S. talk shows such as
The View,
Live with Regis and Kelly, and
The Tony Danza Show to promote the album. She also made a number of promotional appearances for album signings in the U.S., including the
gay bar XL Lounge, in
New York City. Her first single released in the U.S. was a dance
remix of the album's title track, which reached the top five of both the
Hot Dance Club Play and the
Hot Dance Airplay. "Maybe" also followed the success of "Free Me" on the U.S. dance chart.
In November 2006, Bunton released the official
charity single for the BBC
Children in Need appeal, recording a cover of Petula Clark's '60s classic "
Downtown". It peaked at number three on the
UK Singles Chart and was followed by her third studio album,
Life in Mono, released on
4 December. The album entered the
UK Albums Chart at number sixty-five, selling approximately 13,000 copies in its first week. To date, it has sold more than 45,000 copies in the UK. The second single from it was "
All I Need to Know", released on
12 February 2007, intended for the
Valentine's Day market. Bunton shot the video around
Old Street in
East London, in the week before Christmas 2006. Entering the UK Singles Chart at number sixty, "All I Need to Know" became Bunton's lowest-charting single of her solo career.