In 2000, Maradona published his autobiography
Yo Soy El Diego ("I am
The Diego"), which became an instant
bestseller in his home country. Two years later, Maradona donated the Cuban royalties of his book to "the
Cuban people and
Fidel."
FIFA conducted a fan
poll on the
Internet in 2000, to elect the
Player of the Century. Maradona finished top of the poll with 53.6% of the vote, due mostly to a huge mobilization of fans in Argentina. Subsequently, however, and contrary to the original announcement of how the award would be decided, FIFA appointed a "Football Family" committee of football experts that voted to award
Pelé the title. Maradona protested at the change in procedure, and declared he would not attend the ceremony if Pelé replaced him. Eventually, two awards were made, one to each of the pair. Maradona accepted his prize, but left the ceremony without waiting to see Pelé receive his accolade.
In 2001, the
Argentine Football Association (AFA) asked FIFA for authorization to
retire the
jersey number 10 for Maradona. FIFA did not grant the request, even though Argentine officials have maintained that FIFA hinted that it would.
Maradona has won other fan polls, including a 2002 FIFA poll in which his second goal against England was chosen as the
best goal ever scored in a World Cup; he also won the most votes in a poll to determine the All-Time Ultimate World Cup Team.
Argentinos Juniors named its
stadium after Maradona on
December 26, 2003.
On
22 June 2005, it was announced that Maradona would return to
Boca Juniors as a sports vice president in charge of managing the First Division roster (after a disappointing
2004–05 season, which coincided with Boca's centenary). His contract began
1 August 2005, and one of his first recommendations proved to be very effective: he was the one who decided to hire
Alfio Basile as the new coach. With Maradona fostering a close relationship with the players, Boca went on to win the 2005
Apertura title, the 2006
Clausura title, the
2005 Copa Sudamericana and the
2005 Recopa Sudamericana.
On
15 August 2005, Maradona made his debut as host of a talk-variety show on Argentine television,
La Noche del 10 ("The Night of the no. 10"). His main guest on opening night was
Pelé; the two had a friendly chat, showing no signs of past differences. In subsequent evenings, he led the ratings on all occasions but one. Most guests were drawn from the worlds of football and show business, including
Zidane, Ronaldo and
Hernán Crespo, but also included interviews with other notable personalities such as
Fidel Castro and
Mike Tyson.
On August 26, 2006, it was announced that Maradona was quitting his position in the club Boca Juniors because of disagreements with the AFA, who selected Basile to be the new coach of the
Argentina National Football Team.
The award-winning
Serbian filmmaker
Emir Kusturica is preparing a documentary about Maradona's life, entitled
Maradona. The film is currently in post-production, and its release is expected in
2007. Italian-Australian actor
Marco Leonardi has been confirmed to play the footballer in the film.
In September 2006, Maradona, in his famous blue and white number 10, was the captain for Argentina in a three-day World Cup of Indoor Football tournament in Spain.
In 2006, Diego Maradona was appointed as a Goodwill Ambassador of the Intergovernmental Institution for the use of Micro-algae
Spirulina Against Malnutrition, IIMSAM.