After the 1970 election loss, President
Richard Nixon appointed Bush to
United States Ambassador to the United Nations, at which he served from 1971 to 1973.
After Nixon was re-elected President in 1972, he asked Bush to become Chairman of the
Republican National Committee. Bush held this position during the
Watergate scandal, when the popularity of both Nixon and the Republican Party plummeted. Bush defended Nixon steadfastly, but later as Nixon's complicity became clear he focused more on defending the Republican Party while still maintaining loyalty to Nixon.
After Nixon's resignation in 1974, Vice President Gerald R. Ford became President, and Bush was one of the two leading contenders to be appointed vice president by Ford, but he lost to the other leading contender,
Nelson Rockefeller. Bush had the support of many conservative elements in the Republican Party, particularly
Barry Goldwater, against Rockefeller for the Vice Presidency. Ford appointed Bush to be Chief of the U.S. Liaison Office in the People's Republic of China. (Since the United States at the time maintained official relations with the
Republic of China on
Taiwan and not the
People's Republic of China, the Liaison Office did not have the official status of an embassy and Bush did not formally hold the position of "ambassador" even though he unofficially acted as one.)
In 1976, Ford brought Bush back to Washington to become
Director of Central Intelligence. Bush claimed the appointment was "a real shocker" and denied any prior involvement with the agency.
Interestingly, initially Bush's confirmation as
Director of Central Intelligence was opposed by many pundits and politicians still reeling from the Watergate scandal (when Bush was head of the
RNC, and a steadfast defender of
Nixon) and the
Church Committee investigating whether CIA-ordered foreign assassinations were being directed towards domestic officials, including President Kennedy. Many arguments against Bush's initial confirmation were that he was too partisan for the office.
The Washington Post,
George Will, and Senator
Frank Church were some notable figures opposed to Bush's nomination. After a pledge by Bush not to run for either President or Vice President in 1976, opposition to his nomination died down.
Bush served in this role for 355 days, from
January 30, 1976 to
January 20, 1977. The CIA had been rocked by a series of revelations, including revelations based on investigations by the Senate's
Church Committee, about the CIA's illegal and unauthorized activities, and Bush was credited with helping to restore the agency's morale. In his capacity as DCI, Bush gave national security briefings to
Jimmy Carter both as a Presidential candidate and as President-elect, and discussed the possibility of remaining in that position in a Carter administration.
After a Democratic administration took power in 1977, Bush became Chairman of the First International Bank in Houston. He also became an adjunct professor of Administrative Science at
Rice University in the Jones School of Business in 1978, the year it opened. The course, Organization Theory, involved lectures from Bush regarding the organizations he headed—the Central Intelligence Agency, the National Republican Party, a U.S. congressional office, the USA Representative Office to China, and an oil exploration company. Just months before Bush hit the presidential campaign trail, he was also candid about his internal debate to enter the primaries.
He also became a board member of the
Committee on the Present Danger.