The auditions led to his break-through recording contract. A disc jockey at the radio station -- Dan Sorkin, who later became the announcer-sidekick on his NBC series -- introduced Newhart to the head of talent at
Warner Bros. Records, which signed him only a year after the label was formed, based solely on those recordings. He expanded his material into a
stand-up routine which he began to perform at nightclubs.
Newhart became famous mostly on the strength of his audio releases, in which he became the world's first solo "straight man." This is a seeming contradiction in terms--by definition, a straight man is the counterpart of a more loony comedic partner. Newhart's routine, however, was simply to portray one end of a phone call, playing the straightest of comedic straight men and implying what he was hearing on the other end of the phone.
Newhart told a 2005 interviewer for
PBS's
American Experience that his favorite standup routine is "Abe Lincoln vs. Madison Avenue," in which a slick promoter has to deal with the reluctance of the eccentric President to agree to efforts to boost his image. The routine was suggested to Newhart by a Chicago TV director and future comedian --
Bill Daily, who would be Newhart's castmate on the 1970s
Bob Newhart Show for
CBS.
Newhart was known for using an intentional stammer, in service of his unique combination of politeness and disbelief at what he was supposedly hearing.
His
1960 comedy album,
The Button-Down Mind of Bob Newhart, went straight to number one on the charts, beating
Elvis Presley and the cast album of
The Sound of Music.
Button Down Mind received the
1961 Grammy Award for
Album of the Year. Newhart also won
Best New Artist, and his quickly-released follow-on album,
The Button-Down Mind Strikes Back, won
Best Comedy Performance - Spoken Word that same year.
Subsequent comedy albums include
Behind the Button-Down Mind of Bob Newhart (1961),
The Button-Down Mind on TV (1962),
Bob Newhart Faces Bob Newhart (1964),
The Windmills Are Weakening (1965),
This Is It (1967),
Best of Bob Newhart (1971), and
Very Funny Bob Newhart (1973).
Years later he released
Bob Newhart Off the Record (1992),
The Button-Down Concert (1997) and
Something Like This (2001), an anthology of his 1960s Warner Bros. albums.