World Championship Wrestling (1986-1991)
By 1986, wrestling promoter
Jim Crockett had consolidated the various NWA member promotions he owned into a single entity, running under the banner of the National Wrestling Alliance. Controlling much of the traditional NWA territories in the southeast and midwestern United States, Crockett looked to expand nationally, and built his promotion around Flair as champion. During this time, Flair's bookings as champion were tightly controlled by Crockett, and a
custom championship belt was created for Flair.
Flair lost the NWA World Championship due to his flamboyant ways in
Detroit to
Ron Garvin on
September 25 1987. Garvin would hold the title for two months before losing to Flair on
November 26 1987 at WCW's first pay-per-vew event,
StarrCade in
Chicago, Illinois.
In late 1988,
booker Dusty Rhodes proposed that Flair lose the NWA World Heavyweight Championship to
Rick Steiner in a short match at
StarrCade '88 when no agreement could be met regarding the finish to the scheduled main event between him and
Lex Luger. Feeling that Rhodes had always conspired to make him look weak as champion, Flair refused, and threatened to leave WCW if Rhodes was not removed as booker. Rhodes was fired for various issues within the company, and former JCP booker
George Scott was given his role as booker.
Scott immediately negotiated to bring in Ricky Steamboat for a series of matches. On
February 20 1989 in Chicago, Steamboat pinned Flair to win the NWA World Heavyweight Championship. This prompted a series of rematches, where Steamboat was presented as a "family man" (often accompanied by his wife and young son), while Flair opposed him as an immoral, fast-living "ladies man." Following a best-of-three falls match with Steamboat that lasted just short of the sixty-minute time limit (and ended with a disputed finish where Steamboat retained the title) at
Clash of the Champions VI: Ragin' Cajun on
April 2 1989, Flair regained the title from Steamboat on
May 7 at
WrestleWar '89. This match has been cited by many as one of the greatest wrestling matches in history and was voted 1989's "Match of the Year" by
Pro Wrestling Illustrated. Flair was attacked by Terry Funk (serving as a judge for the match, as per its stipulations) after the match when Flair refused to grant Funk a title match, telling Funk that he had spent too much time in Hollywood and out of wrestling, and was not a listed title contender. The attack reached its conclusion when Funk gave Flair a piledriver through the judges' table.
Months later, a "recovered" Flair returned to competition in an emotional match against Funk at
The Great American Bash. The two continued feuding through the summer and eventually Flair reformed the Four Horsemen, with the surprise addition of longtime rival
Sting, to combat Funk's
J-Tex Corporation. This led to an
"I Quit" match at
Clash of the Champions IX: New York Knockout. Before the match, Funk stated that he would shake Flair's hand if he lost, a promise he kept when he shouted "Yes, I Quit!" after being in Flair's figure-four leglock.
Flair then kicked Sting out of the Horsemen upon his challenge for the NWA Championship, resulting in a revived feud between the two which had to be delayed due to Sting injuring his knee, forcing WCW to slot Lex Luger as Flair's main challenger until Sting returned. On
July 7 1990, Flair dropped the title to Sting in what the wrestling world at the time believed was a changing of the guard. Flair was not finished winning NWA World Titles, however. After being unmasked as the Black Scorpion at
StarrCade 1990.
Ric Flair regained the title from Sting on
January 11 1991 in front of a near empty house due to the blizzard conditions in the New York City area. Prior to this reign, WCW split their recognition of a world heavyweight champion from the NWA, and Flair was subsequently recognized as the first
WCW World Heavyweight Champion, while still being recognized as NWA World Champion. On
March 21 1991, Tatsumi Fujinami defeated Flair in a controversial match in
Tokyo. While the NWA recognized Fujinami as their new champion, WCW did not because Fujinami had backdropped Flair over the top rope in a violation of WCW rules. On
May 19 1991, Flair defeated Fujinami at
SuperBrawl in
St. Petersburg, Florida to reclaim the NWA title and retain the WCW title. In doing so, he became an eight time NWA World Heavyweight Champion, breaking Harley Race's record.
In the summer of 1991, Flair had a contract dispute with WCW president
Jim Herd, who wanted him to take a substantial pay cut. Herd had removed Flair as head booker in February 1990, and wanted to reduce Flair's role in the promotion even further, despite the fact that Flair was still a top draw. According to Flair, Herd also proposed changes in his appearance (i.e. by shaving his hair, wearing a diamond earring and going by the name "
Spartacus") as well as his in-ring name in order to "change with the times", a move that
Kevin Sullivan equated with "changing
Mickey Mantle's (uniform) number" as an example of unnecessarily altering a legend. Flair disagreed with the proposals, and two weeks before the
1991 Great American Bash, Herd fired him. Flair's popularity in WCW would be proven during his absence, as broadcasts were often punctuated by unignorable chants of
"We Want Flair!" While Flair had left for the WWF he was still recognized as the WCW World Champion until
July 1 1991, when the title was officially vacated. Though, the NWA does not recognize this entire run as a whole as Flair had lost an NWA title bout against
Tatsumi Fujinami on
March 21 1991 in Japan (in a non-WCW matchup). Flair then regained the NWA title from Fujinami on
May 19, 1991 on
SuperBrawl I (in a title fight according to NWA, but non-title fight according to WCW), but since Fujinami was never recognized by WCW to have beaten Flair before for the Championship title and thus he was never recognized as a WCW Champion, the title was then stripped from Flair on
July 1, 1991.