After failure in
1931 Mosley went on a study tour of the 'new movements' of
Mussolini and other
Fascists, and returned convinced that it was the way forward for him and for Britain. He determined to unite the existing fascist movements and created the
British Union of Fascists (BUF) in
1932. The BUF was anti-Communist and
protectionist. It claimed membership as high as 50,000, and had the
Daily Mail and
Daily Mirror among its earliest supporters. Among his followers were the novelist
Henry Williamson, military theorist
J.F.C. Fuller and the future
Lord Haw Haw, William Joyce.
Mosley had found problems with disruption of New Party meetings and instituted a corps of black-uniformed paramilitary stewards, who were nicknamed
blackshirts. The party was frequently involved in violent confrontations, particularly with Communist and Jewish groups and especially in London. At a large Mosley rally at Olympia on
7 June 1934, mass brawling broke out when hecklers were removed by blackshirts, resulting in bad publicity. This and the
Night of the Long Knives in Germany led to the loss of most of the BUF's mass support. The party was unable to fight the
1935 general election. In October
1936 Mosley and the BUF attempted to organise a march through an area with a high proportion of Jewish residents, and violence resulted between local and nationally organised protestors trying to block the march and police trying to force it through, since called the
Battle of Cable Street. At length Sir
Philip Game the
Police Commissioner disallowed the march from going ahead and the BUF abandoned it. Mosley continued to organise marches policed by the blackshirts, and the government was sufficiently concerned to pass the
Public Order Act 1936 which, amongst other things, banned political uniforms and quasi-military style organizations and came into effect on
1 January 1937.
In the
London County Council elections in
1937, the BUF stood in three of its East London strongholds, polling up to a quarter of the vote. Mosley then made most of the employees redundant, some of whom then defected from the party with
William Joyce. As the European situation moved towards war, the BUF began nominating Parliamentary candidates and launched campaigns on the theme of 'Mind Britain's Business'. After the outbreak of war, he led the campaign for a negotiated peace. He was at first received well but, after the invasion of
Norway, this gave way to hostility and Mosley was nearly assaulted.