Move to Verve and mainstream success
Still performing at Granz's
JATP concerts, by 1955, Fitzgerald left the
Decca label, and Granz, now her manager, created the jazz record company
Verve around her.
Fitzgerald later described the period as strategically crucial, saying, "I had gotten to the point where I was only singing be-bop. I thought be-bop was 'it', and that all I had to do was go some place and sing bop. But it finally got to the point where I had no place to sing. I realized then that there was more to music than bop. Norman....felt that I should do other things, so he produced
The Cole Porter Songbook with me. It was a turning point in my life."
Ella Fitzgerald Sings the Cole Porter Songbook, released in 1956, was the first of eight "Songbooks" Fitzgerald would record for
Verve at irregular intervals from 1956 to 1964. The composers and lyricists spotlighted on each album, taken together, represent the greatest part of the cultural canon known as the
Great American Songbook. Fitzgerald's song selections ranged from well-known standards to little-heard rarities, and represented an attempt by Fitzgerald to cross over into a non-jazz audience.
Ella Fitzgerald Sings the Duke Ellington Songbook was the only
Songbook on which the composer she interpreted played with her, Ellington and his longtime collaborator
Billy Strayhorn wrote two new pieces of music for the album, "The E and D Blues" and he composed a four movement musical portrait of Fitzgerald.
The
Songbook series ended up becoming the singer's most critically acclaimed and commercially successful work, and probably her most significant offering to American culture.
The New York Times wrote in 1996, "These albums were among the first pop records to devote such serious attention to individual songwriters, and they were instrumental in establishing the pop album as a vehicle for serious musical exploration."
A few days after Fitzgerald's death,
The New York Times columnist
Frank Rich wrote that, in the Songbook series, Fitzgerald "performed a cultural transaction as extraordinary as
Elvis's contemporaneous integration of white and
African-American soul. Here was a black woman popularizing urban songs often written by immigrant Jews to a national audience of predominantly white Christians."
Frank Sinatra was moved out of respect for Fitzgerald to block
Capitol from re-releasing his own recordings in a similar, single composer vein.
Ella Fitzgerald also recorded albums exclusively devoted to the songs of Porter and Gershwin in 1972 and 1983, the albums being
Ella Loves Cole and
Nice Work If You Can Get It, respectively.
A later collection devoted to a single composer was released during her time with
Pablo Records,
Ella Abraça Jobim, featuring the songs of
Antonio Carlos Jobim.
While recording the 'Songbooks' and the occasional studio album, Ella toured 40 to 45 weeks per year in the
United States and internationally, under the tutelage of
Norman Granz. Granz helped solidify Ella's position as one of the leading live jazz performers.
The mid-
1950s saw Ella become the first
African-American to perform at the
Mocambo, after
Marilyn Monroe had lobbied the owner for the booking. The booking was instrumental in Fitzgerald's career. The incident was turned into a play by
Bonnie Greer in 2005.
There are several live albums on
Verve that are highly regarded by critics:
Ella at the Opera House shows a typical
JATP set from Ella,
Ella in Rome is a verifiable 1950s jazz vocal masterclass, while
Ella in Berlin is still one of Ella's biggest selling albums. 1964's
Ella at Juan-Les-Pins and 1966's
Ella and Duke at the Cote D'Azur both find a confident Ella accompanied by a stellar array of musicians.