In a 1986 interview with
Rolling Stone magazine Bono explained that he was motivated to become involved in social and political causes by seeing one of the benefit shows staged by
Monty Python's
John Cleese and producer
Martin Lewis for the human-rights organization
Amnesty International in 1979.
"I saw 'The Secret Policeman's Ball' and it became a part of me. It sowed a seed..." In 2001 Bono arranged for U2 to videotape a special live performance for that year's Amnesty benefit show. Introducing the performance, Bono referred to
The Secret Policeman's Ball as
"a mysterious and extraordinary event that certainly changed my life..."
Bono and U2 performed on Amnesty's
Conspiracy Of Hope tour of the
United States in 1986 alongside
Sting. U2 also performed in the
Band Aid and
Live Aid projects, organized by
Bob Geldof. In 1984, Bono sang on the Band Aid single "
Do They Know it's Christmas?/
Feed the World" (a role that was reprised on the 2004
Band Aid 20 single of the same name). Geldof and Bono later collaborated to organize the 2005
Live 8 project, where U2 also performed.
Since 1999, Bono has become increasingly involved in campaigning for
third-world debt relief and raising awareness of the plight of
Africa, including the
AIDS pandemic. In the past decade Bono has met with several influential
politicians, including
United States President George W. Bush and
Canadian Prime Minister Paul Martin. During a March 2002 visit to the
White House, after President Bush unveiled a $5 billion aid package, he accompanied the President for a speech on the White House lawn. He stated, "This is an important first step, and a serious and impressive new level of commitment. ... This must happen urgently, because this is a crisis." In May of that year, Bono took US Treasury Secretary
Paul H. O'Neill on a four-country tour of
Africa. In 2005 Bono spoke on
CBC Radio, alleging Prime Minister Martin was being slow about increasing Canada's foreign aid.
Bono spoke in advance of President Bush at the 54th Annual
National Prayer Breakfast, held at the
Hilton Washington Hotel on
2 February,
2006. In a speech peppered with biblical references, Bono encouraged the care of the socially and economically depressed. His comments included a call for an extra 1% "
tithe" of the United States' national budget. He brought his
Christian views into harmony with other faiths by noting that Christian,
Jewish, and
Muslim writings all call for the care of the widow, orphan, and stranger. Bono continued by saying much work is left to be done to be a part of
God's ongoing purposes.
The organization
DATA (Debt, AIDS, Trade, Africa) was established in 2002 by Bono and
Bobby Shriver, along with activists from the
Jubilee 2000 Drop the Debt Campaign. It is DATA's mission to eradicate poverty and
HIV/
AIDS in Africa. DATA encourages
Americans to contact
senators and other legislators and elected officials to voice their opinions.
In early 2005, Bono, his wife
Ali Hewson, and
New York-based Irish fashion designer
Rogan Gregory launched the socially conscious line
EDUN in an attempt to shift the focus in Africa from aid to trade. EDUN's goal is to use factories in Africa,
South America, and
India that provide fair wages to workers and practice good business ethics to create a business model that will encourage investment in developing nations.
Product Red is an initiative begun by Bono and Bobby Shriver to raise money for the
Global Fund to Fight AIDS, Tuberculosis, and Malaria. Bobby Shriver has been announced as the
CEO of Product Red, whilst Bono is currently an active public spokesperson for the brand. Product Red is a
brand that is licensed to partner companies, such as
American Express,
Apple Computer,
Converse,
Motorola,
The Gap, and
Giorgio Armani. Each company creates a product with the Product Red logo and a percentage of the
profits from the sale of these labelled products will go to the Global Fund.
Bono was a special guest
editor of the July 2007 issue of
Vanity Fair magazine. The issue was named "The Africa Issue: Politics & Power" and featured an assortment of 20 different covers, with photographs by
Annie Leibovitz, taken of a number of prominent celebrities, political leaders, and philanthropists, each one showcased in the issue for their contributions to the humanitarian relief in Africa.
Bono has become one of the world's best-known philanthropic performers. He has been dubbed, "the face of fusion philanthropy", both for his success enlisting powerful allies from a diverse spectrum of leaders in government, religious institutions, philanthropic organizations, popular media, and the business world, as well as for spearheading new organizational networks binding global humanitarian relief with geopolitical activism and corporate commercial enterprise.
Bono was honored by
NBC Nightly News on November 2007 as someone who has been "making a difference" in the world. He and Nightly anchor
Brian Williams had traveled to Africa in May 2007, to showcase the humanitarian crisis on the continent.