In
2004, Halliwell began a period of collaboration with channel
Five, as was one of the hosts of the
Party in the park event for the
Prince's Trust, the presenter and main performer of the
Tickled Pink Girls' night in Live! event and an appearance in a documentary
There's Something About Geri.
In late
2004, Halliwell made a return to music with the single "
Ride It", which reached no. 4 on the
UK charts and no. 1 on the dance charts. The single was not promoted abroad, but still sold well throughout
continental European countries reaching high positions, such as no. 3 in
Spain. This was the first single from her third album,
Passion which was at that stage slated for a spring release after a second single. However, several months elapsed before another single was released, during which time she was apparently ordered to record some new tracks for the as-yet unreleased album by her record company, which was unhappy with the setlist.
Halliwell was planning her first solo tour around the
UK and
Ireland, but a bad management and tour schedule plus the label's pressure to record more songs and low ticket sales made her cancel the tour.
Eventually a new single, "
Desire", was released on
May 30, 2005, reaching no. 22 in the
UK singles chart and no.1 on the UK Dance chart. Released shortly after, the album
Passion similarly received little attention from the public or critics, and stalled at no. 41 in the
UK charts. It was rumoured that "Love Never Loved Me" would be released as the third single from
Passion, but it was not. To this day,
Passion has only sold 10,000 copies in the
UK.