West also made some rare appearances on
television, including
The Red Skelton Show in 1960. She did a comedy sketch with Skelton regarding her recently published autobiography. Viewers reported astonishment at her youthful appearance and energy. In 1964, she guest starred as herself on the popular
sitcom Mister Ed. The episode's ratings were well above usual for the series.
In order to keep her appeal fresh with younger generations, she recorded two
Rock and Roll albums,
Way Out West and
Wild Christmas in the late 1960s. The single "Treat Him Right," from
Way Out West, made the album a financial success. She also recorded a number of parody songs including "Santa, Come Up and See Me Sometime," on the album
Wild Christmas.
After a 26-year absence from motion pictures, she appeared in the role as Leticia Van Allen in
Gore Vidal's
Myra Breckinridge (1970) with
John Huston,
Raquel Welch,
Rex Reed,
Farrah Fawcett, and
Tom Selleck in a small part. This movie failed at the box office, despite the popularity of both Vidal's original satirical novel and the presence of Raquel Welch in the title role. Vidal and co-star Rex Reed publically disavowed the film and the director, Michael Sarne. The devastating critical responses damaged Sarne's then-hot career. Some regard the film as a
camp classic, however, due to its
sex change theme. It has had multiple releases on DVD and VHS. The film has also been released several times to theatres and has found a cult following. The film was recently released on DVD with a new ending clarifying the sex change issue in the film.
This film generated a storm of publicity for West and she became a pop diva of the 70's. Her astonishing performance was documented in many fan magazines of the 1970's and boosted West's career considerably. Magazines of the 70's are full of praise for her performance in the film and West gained many new young fans because of this. It was suddenly the "in thing" to invite Mae West to a party and again, as in the past her fans cheered he on.
To promote the film, West made many personal appearances to enthusiastic audiences. In New York,
fans were held back by a large number of policemen, including those on horseback, who were there to control the crowd. One fan was led away by police who proclaimed, "I touched Mae West...I touched Mae West!" College students held up signs saying "Mae West Fan Club." Raquel Welch, the lead player in the film, was hardly noticed in the frenzy over Mae at the premiere.
West recorded another album in the 1970s on
MGM Records titled
Great Balls of Fire, which covered songs by
Elvis Presley,
The Beatles, and
The Rolling Stones, among others, and her autobiography,
Goodness Had Nothing To Do With It, was updated in a new version and republished.
In 1976, she appeared on the
The Dick Cavett Show and gave an exclusive interview about her life and career along with insights into her proclivity toward vulgar humor and her battle with censorship. Her appearance on the Dick Cavett special generated great excitement and led to her next movie
Sextette. Dick Cavett said Mae was so fantastic that she only had to extend her hand, "to give you a jolt that could be felt in the floorboards. She is the eighth wonder of the world!" This was a statement that Rona Barrett also attributed to Miss West in her widely popular magazines in the 1970s. Other magazines of the 70's followed suit and West found herself wildly popular, especially with the younger generation.
At age 85, she returned to the screen for a final time as Marlo Manners in
Sextette (1978) with an all-star cast including a
cameo by
George Raft which provided a touching tribute to both their long careers.
Sextette premiered in Los Angeles and San Franciso (Mae attended both to packed houses) and the film did quite well initially in its limited engagement. The movie truthfully was not marketed well and attendance fell off considerably. Reviews were mixed and some were excoriating. Some latter day critics have still remained brutal, but many have called for a re-evaluation of the film citing "unfairness" in the reviews.
Warner Brothers considered releasing the film but finally declined and then Crown International, a small, but ambitious company finally picked it up for general release in the US, but it attracted few paying viewers. New World Pictures released the film internationally, and the film did fairly well on the international market. In publicity releases, co-star Ringo Starr said that "Mae is so fan-bloody-tastic that she just wipes us out," referring to the rest of the actors in the movie. TV Guide magazine quoted Tony Curtis as saying that "Mae never missed a beat."
Although the movie was blistered by some critics and avoided by the public,
After Dark magazine awarded West the "Star of the World" award for her performance in what became her final screen appearance. Sextette<i> has become a
cult classic and has done well on cable movie channels as well as VHS and DVD releases. In fact, Time magazine proclaimed Sextette an "instant classic, sure to be loved by her many fans."
Allegedly, fans crawled up telephone poles in order to get a better view of the star at the premiere. Many drag queens also came to the premiere dressed as Mae West. West even had to be escorted out of the theatre at the premiere because of the pandemoniom of the fans.