In late August 1939, shortly before war was declared, Joyce and his wife Margaret fled to
Germany. Joyce had been tipped off that the British authorities intended to detain him under
Defence Regulation 18B. Joyce became a
naturalised German in 1940.
In
Berlin, Joyce could not find employment until a chance meeting with fellow Mosleyite sympathiser
Dorothy Eckersley got him an audition at the Rundfunkhaus (radio centre). Despite having a heavy cold and almost losing his voice, he was recruited immediately for radio announcements and script writing at German radio's English service.
The name "
Lord Haw-Haw of
Zeesen" was coined by the pseudonymous
Daily Express radio critic
Jonah Barrington in 1939, but this referred initially to
Wolf Mitler, (or possibly
Norman Baillie-Stewart). When Joyce became the best-known propaganda broadcaster, the nickname was transferred to him. Joyce's broadcasts initially came from studios in
Berlin, later transferring (due to heavy
Allied bombing) to
Luxembourg and finally to Apen near
Hamburg, and were relayed over a network of German controlled radio stations that included
Hamburg, Bremen, Luxembourg, Hilversum, Calais, Oslo and Zeesen. Joyce also broadcast on and wrote scripts for the German
Büro Concordia organisation which ran several
black propaganda stations (many of which pretended to broadcast illegally from within Britain)
http://findarticles.com/p/articles/mi_m2584/is_n2_v14/ai_15588719/pg_1
Although listening to his broadcasts was officially discouraged (but not actually illegal), they became very popular with the British public. The German broadcasts always began with the announcer's words "Germany calling, Germany calling, Germany calling" (because of a nasal drawl this sounded like:
Jairmany calling, Jairmany calling, Jairmany calling). These broadcasts urged the British people to surrender, and were well known for their jeering, sarcastic and menacing tone. However, far from breaking British morale they served only to increase either resentment or ridicule of Joyce. There was probably also a covert desire by listeners to hear what the other side was saying, since information during wartime was severely censored and restricted and at the start of the war it was possible for German broadcasts to be better informed than those of the
BBC. This was a scenario which reversed towards the middle of the war, with some German high command officers tuning to the BBC for an accurate version of events.
Joyce recorded his final broadcast on
April 30, 1945, during the
Battle of Berlinhttp://eyewitnesstohistory.com/vohawhaw.htm. In an exhausted, possibly intoxicated voice, he chided Britain's role in Germany's imminent defeat and warned that the war would leave Britain poor and barren. (There are conflicting accounts as to whether this last programme was actually transmitted, even though a tape was found in the
Radio Hamburg studios.) He signed off with a final defiant "Heil Hitler"
http://www.earthstation1.com/WWIIAudio/Germany/HawHaw'sLastBroadcast.m3u. The next day Radio Hamburg was seized by British forces who on
4 May used it to make a mock "Germany calling" broadcast denouncing Joyce
http://www.earthstation1.com/WWIIAudio/Mock_'Germany_Calling'_broadcast.wav.
Besides broadcasting, Joyce's duties included distributing
propaganda among British
prisoners of war, whom he tried to recruit into the
British Free Corps. He wrote a book,
Twilight Over England, which was promoted by the
German Ministry of Propaganda, a work that unfavourably compared the evils of allegedly Jewish-dominated
capitalist Britain with the wonders of
National Socialist Germany.
Adolf Hitler awarded Joyce the
War Merit Cross (First and Second Class) for his broadcasts, although they never met in person.