His introduction to news reporting came at
WDAS during the
riots in
Philadelphia in the 1960s. In 1967, he landed a full-time job at the
CBS-owned New York radio station
WCBS. In 1971, he moved to
Paris, France. Initially living off his savings, he eventually ran out of money, and began working as a
stringer for
CBS News, covering the
Paris Peace Talks. In 1972, he volunteered to be transferred to
Saigon to cover the
Vietnam War, as well as spending time in
Phnom Penh covering the war in
Cambodia. It was there that he was injured by a
mortar round, receiving
shrapnel wounds to his back and arm.
In 1974, he moved to
Washington, D.C., and was promoted to covering the
Carter campaign in 1976. He then became CBS News'
White House correspondent (the first black White House television correspondent) until 1978, when he was invited to move to "CBS Reports", where he served as principal correspondent until 1981. In that year,
Walter Cronkite departed as anchor of the
CBS Evening News, and was replaced by the
60 Minutes correspondent
Dan Rather, leaving an opening on the program which was filled by Bradley.
Over the course of his 26 years on
60 Minutes, he did over 500 stories, covering nearly every possible type of news, from "heavy" segments on war, politics, poverty and corruption, to lighter biographical pieces, or stories on sports, music, and cuisine. Among others, he interviewed
Howard Stern, Lawrence Olivier, Subcomandante Marcos ,
Timothy McVeigh, Michael Jackson, Mick Jagger, the 92-year-old
George Burns, and
Michael Jordan, as well as conducting the first television interview of
Bob Dylan in 20 years. Some of his quirkier moments included playing
blackjack with the blind
Ray Charles, interviewing a Soviet general in a Russian sauna, and having a practical joke played on him by
Muhammad Ali. Bradley's favorite segment on
60 Minutes was when as a 42-year-old correspondent, he interviewed the 64-year-old singer
Lena Horne. He said, "If I arrived at the
Pearly gates and
Saint Peter said, 'What have you done to deserve entry?' I'd just say, 'Did you see my Lena Horne story??'"
On the show, Bradley was known for his sense of style, and was the first (and thus far, the only) male correspondent to regularly wear an
earring on the air. He had his left ear
pierced in 1986 and says he was inspired to do it after receiving encouragement from
Liza Minnelli following an interview with the actress.