Crestwood, Black Magic and romance comics
As superhero comics waned in popularity after the end of
World War II, Simon & Kirby producing a variety of other genre stories. In partnership with
Crestwood Publications a.k.a. Prize Comics, they launched an early
horror, the atmospheric and non-gory
Black Magic, and others. Simon & Kirby are credited as well with publishing the first romance title,
Young Romance Comics. In addition, Kirby and Simon produced
crime, and
humor comics.
Later, in 1953, they would form their own short-lived comics company,
Mainline Publications, creating the masked
Western hero Bullseye, the superhero-parody character
Fighting American, and others.
The partnership ended in 1955 with the comic book industry beset by self-imposed censorship, negative publicity, and a slump in sales. Simon turned primarily to
advertising and
commercial art, while dipping back into comics on occasion. He created, edited and produced material for the humor magazine
Sick, a competitor of
Mad magazine, for over a decade. The Simon & Kirby team reunited briefly in 1959 with Simon writing and collaborating on art for
Archie Comics, where the duo updated the superhero the
Shield in the two-issue
The Double Life of Private Strong (June-Aug. 1959)(Simon created the new superhero, Lancelot Strong), and Simon created the superhero
Fly; they went on to collaborate on the first two issues of
The Adventures of the Fly (Aug.-Sept. 1959) and Simon and other artists including Al Williamson, Jack Davis, Carl Burgos and other did four issues before Simon moved on to other ventures. Simon & Kirby again reteamed for
Harvey Comics in 1966, updating Fighting American for a single issue (Oct. 1966). Simon, as owner, packager, and editor, also helped launch Harvey's original superhero line, with
Unearthly Spectaculars #1-3 (Oct. 1965 - March 1967) and
Double-Dare Adventures #1-2 (Dec. 1966 - March 1967), the latter of which introduced the highly influential writer-aritst
Jim Steranko to comics.
In 1968, Simon created the two-issue DC Comics series
Brother Power, the Geek, about a mannequin given a semblance of life who wanderers philosophically through the 1960s
hippie culture;
Al Bare provided some of the art. Simon also created DC's four-issue
Prez (Sept. 1973 - March 1974), about America's first teen-age president, with artist
Jerry Grandenetti. Simon & Kirby teamed one last time later that year, with Simon writing the first issue (Winter 1974) of a six-issue new incarnation of the
Sandman.