Fuller's first venture into TV was a seven piece mixed-gender pop group with a twist.
S Club 7 became a No.1 pop act and TV show in over 100 territories. The group has since split up with former members
Rachel Stevens,
Jon Lee and
Hannah Spearritt going on to enjoy solo success in music and film, although
Jo O'Meara attracted controversy during the TV series
Celebrity Big Brother in 2006. An offspring of the show 'S Club Juniors' and another Fuller TV project 'I Dream' established a blue print for squeaky clean teen TV that was capitalised upon by
Disney in 2006 with the launch of '
High School Musical'.
In 1998 Fuller came up with an idea that would prove to be one of the definitive television and music brands of the 2000s when he created the television show formats of
Pop Idol,
American Idol,
World Idol and other spin-offs.
Pop Idol broke TV records when it was broadcast over two series in the UK, as well as uncovering a major new talent in
Will Young. Fuller sold the show to the
Fox network in the States, and
American Idol quickly became a No.1 rated show. The show has made stars of its presenters
Ryan Seacrest,
Randy Jackson,
Paula Abdul and
Simon Cowell, as well as many of its performers.
Now in its sixth series
American Idol is claimed to be the most valuable TV format in the world with a value of over $2.5 billion, made up of revenue from sponsors, merchandising, telephone, music sales, broadcast and advertising sources. Over 34 million viewers saw
Jordin Sparks win the sixth series of American Idol in May 2007 on a night where over 74 million votes were cast.
In 2005 Simon Fuller, along with co-creator
Nigel Lythgoe, launched
So You Think You Can Dance on Fox Channel in the USA. The show has grown over four seasons to become a regular summer hit. In 2007 Fuller has signed a deal to represent comedians
Matt Lucas and
David Walliams with regard to developing their award winning BBC TV show
Little Britain for the United States
http://news.bbc.co.uk/1/hi/entertainment/5281974.stm, called
Little Britain USA.
In October 2007 Simon Fuller launched "
The Next Great American Band", a co-production between 19 and fremantlemedia, aired in North America on Fox network.