On
May 25, it was announced that ECW would relaunch.
On the
May 29 2006 edition of
RAW, during a face-off with
Mick Foley, Heyman announced that he was granted a draft pick from both
RAW and
SmackDown! by
Vince McMahon. His
RAW draft pick was former ECW wrestler (and
Money in the Bank contract holder)
Rob Van Dam, and his
SmackDown! draft pick was
Kurt Angle, Angle then came down to the ring and attacked Foley, hitting him with an
Angle Slam. Also of note, Heyman predicted that Van Dam would defeat
WWE Champion John Cena at
ECW One Night Stand 2006 and then declare himself the new
ECW World Heavyweight Champion. A similar incident occurred on
August 27 1994, when
Shane Douglas became
NWA World Heavyweight Champion, only to vacate the title and then declare himself the ECW World Heavyweight Champion.
On the
June 2 2006 edition of
SmackDown!, Heyman served as a guest commentator for Kurt Angle's final match on
SmackDown! with
World Heavyweight Champion Rey Mysterio. During the match Heyman announced that Mysterio would face ECW's
Sabu at One Night Stand in a "dream match" for the title.
At
One Night Stand 2006, Van Dam defeated John Cena to win his first World Championship, the
WWE Championship. After John Cena knocked an ECW referee unconscious,
Edge (in a disguise) appeared and speared Cena through a table, before taking out
SmackDown! referee
Nick Patrick, allowing Van Dam to hit a frog splash on Cena. With no referee available Paul Heyman ran down the aisle to count the pinfall. The next night on
RAW Heyman confirmed that because the championship match was contested under "ECW rules" (which means, essentially, there are no rules) that the decision stands and RVD is the "Undisputed" WWE Champion.
As the WWE Champion Van Dam was the number one man in the reformed ECW, so on the debut of
ECW on Sci Fi the next night Paul Heyman, announced as an "ECW Representative", presented him with the re-instated
ECW World Heavyweight Championship.
Heyman had previously implied that RVD would "re-christen" the WWE Championship into the ECW Championship (Like Shane Douglas). However, Van Dam elected to keep both title belts (He kept the WWE Championship because "it spins"), and was recognized as both the WWE and ECW Champion.
On the
July 4 2006 edition of ECW, Big Show challenged Rob Van Dam to a match for the ECW Championship. Near the end of the match, Big Show took out the referee prior to RVD hitting a Five-Star Frog Splash on Show. Heyman then came out to count the pin (just like at
One Night Stand) but stopped at the count of 2. He then instructed Big Show to chokeslam Van Dam on a steel chair that had been used earlier in the match. Big Show pinned RVD and Heyman made the 3 count, "
screwing" RVD out of the ECW Championship. Being that
Philadelphia was "the home of ECW", and the audience at the
Wachovia Center was the first "true ECW-style" fanbase for an
ECW on Sci-Fi show, the fans were so incensed by the title change that many of them threw garbage and debris into the ring. This marked the second time Paul Heyman screwed someone over for a heavyweight title to join the Big Show, with the first being
Survivor Series 2002 when Paul did the same thing to
Brock Lesnar for the
WWE Championship. This incident has been referred to by the WWE as the "South Philly Screwjob" (evoking comparisons to the
Montreal screwjob).
WWE.com then (
kayfabe) announced that Heyman was suspending Van Dam for 30 days (mirroring the
legit WWE executive decision, due to his and
Sabu's recent arrests on
drug possession charges.) Heyman has since begun referring to himself as the "Messiah" and "Father Of ECW", stating that the reason for his actions were because "anything [can] happen in ECW" and RVD got what he deserved. He also began being accompanied to ECW events by a pair of "private security guards" in riot gear (in actuality the
Basham Brothers), ostensibly to protect him from ECW wrestlers and fans who are angry about his recent actions. Heyman's character has also been shown as having a bias toward the "New faces of ECW" (wrestlers who never wrestled for the original incarnation) instead of the "ECW Originals". The only "New face of ECW" he had not shown bias towards was
CM Punk, likely due to Punk's status as a
babyface.
On the
August 29 2006 edition ECW, Heyman defeated Sabu in an "
Extreme Rules" match after interference by
the Big Show and
Hardcore Holly. On
October 31 Heyman dressed as a gorilla and interfered with the main event to help
Test and The Big Show defeat Rob Van Dam and Hardcore Holly.
Due to a dispute over ECW's first (and only) solo pay-per-view under WWE (
December to Dismember 2006) which aired
December 3 2006, WWE Chairman
Vince McMahon removed Heyman from his position in ECW the following night, and sent him home from the RAW/ECW taping in South Carolina. In September 2007, Heyman quietly parted ways with WWE.