After leaving Parson's, she worked for a variety of junior sportswear companies. Sui's business continued to expand in the
1980s. In
1991, she launched her first runway show. It was in
1992 that she took a chance with a personal clothing line and opened her first boutique shop at 113
Greene Street in
New York City's Soho District. This shop, with its purple walls and red floors, reflects her taste for pairing flea market furniture and dolly head mannequins. According to relative
Grant Sui, "The stores have come to emphasize the epitome of culture in a continually shifting fashion world."
The first of Sui's freestanding boutiques in Asia opened in May
1997 in
Tokyo. The second opened in
Osaka in the fall of that same year. In following years, the popular stores soon expanded to over 200 independent locations all over Japan.
Isetan Company Limited has attained the main license for the Japanese distribution of the women's collection and Mammina, a subsidiary of Isetan, is the distributor to department and specialty stores there. Through this partner, Anna Sui Corp has grown into one of Japan's top luxury fashion brands.
Anna Sui opened her
Los Angeles boutique in 1998 in Sunset Plaza, in West
Hollywood. Sui also made headway with the international markets as boutiques sprang up in countries like
China, Taiwan, South Korea, Hong Kong, Singapore, Thailand, and the
Philippines.
Internationally the brand has also grown primarily in the Asian market. Recent contracts over the last decade have helped to develop the brand, in conjunction with partner stores, in over 5,000 locations across 70 countries. In addition, rampant sales growth has allowed the corporation the construction of over 509 independent boutiques in 26 nations, with dozens of locations in the planing stage across
East Asia and
Western Europe. In its
February 4, 2006 issue,
Fortune Magazine estimated the net worth of the fashion empire at over $400 million dollars.
She was called a
designer who "never panders" by
The New York Times, and named to
Time Magazine's list of this decade's top five fashion icons. Sui also appeared in a special
CNN Talk Asia interview which was welcomed with top-monthly ratings by the region. Anna Sui continues to design and manufacture her signature collection in her New York City headquarters. There she has ardently fought to keep the fashion industry alive in New York City's fading Garment District. She has also provided the costume designs for the
anime series,
Gankutsuou: The Count of Monte Cristo. Sui's designs attract many famous clients such as
Patricia Arquette,Mischa Barton,Christina Ricci, Cher, Naomi Campbell, Sofia Coppola, Lindsay Lohan, Hilary Duff, Maria Sharapova, Nicole Richie,Liv Tyler, Courtney Love of
Hole and
James Iha of the
Smashing Pumpkins. In early
2007, Anna Sui,
Twinkle by Wenlan and
Betsey Johnson dresses were big sellers in the
Macy'sdepartment's new spring fashion line. Additionally, Sui was contracted by
Samsung Electronics Co. to design cellular telephones.