Heenan kept busy after being let go by WCW, providing commentary to the Gimmick Battle Royal match at
WrestleMania X-Seven and lending his talents to smaller promotions.
In 2001, Heenan worked briefly as a "
sports agent" in the
X Wrestling Federation with
Curt Hennig under his tutelage.
In January 2002, Heenan announced on his website that he was battling
throat cancer:
I just want to let all the wonderful "humanoids" out there know how grateful I am for the good wishes...
Yes, I do have throat cancer, but I plan on beating this too.
If the late, great Gorilla Monsoon couldn't shut me up, cancer isn't going to either..
Heenan has since largely recovered from throat cancer, but lost a great deal of weight, dramatically changing his appearance, and suffered a drastically changed voice. Heenan went from being 242 lbs. to being 190 lbs. or even less. These drastic differences led to rumors that Heenan was terminally ill, most (if not all) of which have since dwindled.
He has written two career memoirs, 2002's
Bobby The Brain: Wrestling's Bad Boy Tells All, which includes an introduction by
Hulk Hogan and 2003's
Chair Shots & Other Obstacles: Winning Life's Wrestling Matches. Both books were co-written by Steve Anderson.
In 2004, Heenan was inducted into the
WWE Hall of Fame shortly before
WrestleMania XX. In his acceptance speech, he paid tribute to his late broadcast partner and real-life close friend, saying "
I wish Monsoon were here."
Heenan made a brief appearance between matches at the actual WrestleMania XX broadcast; while
Jonathan Coachman was "searching" the backstage area for
The Undertaker, he investigated some noises to discover aged female wrestlers
Mae Young and
The Fabulous Moolah. Heenan and
"Mean" Gene Okerlund would appear moments later in a disheveled state; Coachman would imply that the four had been involved in a sex act of some sort.
Heenan is still involved in wrestling on a limited basis, giving interviews and making sporadic appearances. In 2004 he returned to the spotlight, feuding with fellow managerial legend
Jim Cornette in
Ring of Honor.
On
April 2, 2005 Heenan inducted his former protege
Paul Orndorff into the
WWE Hall of Fame and on
April 1, 2006 Heenan inducted
Blackjack Mulligan and
Blackjack Lanza into the WWE Hall of Fame. On
March 31, 2007 Heenan inducted
Nick Bockwinkel into the
WWE Hall of Fame.
Heenan's latest appearance on World Wrestling Entertainment occurred on the June 11th, episode on Monday Night RAW (also billed as the WWE Draft 2007). Heenan was featured in a taped segment giving his thought's on Mr. McMahon for "Mr. McMahon Appreciation Night". Heenan said that Mr. McMahon has put more people to work, than anybody in the history of pro wrestling. He then said that McMahon has also put more people out of work, then anybody in Pro Wrestling. He then went on to talk about McMahon's power Walk and said that he's figured out why McMahon does that walk. He said that you have to have confidence inside that you are the best and that you can create more than anybody else can create. He also noted that it could also result of McMahon having the worse case of being chaffed then anybody he knows.