Benny's stage character was a clever inversion of his actual self. The character was just about everything the actual Jack Benny was not: cheap, petty, vain and self-congratulatory. His masterful comic rendering of these traits became the vital linchpin to the Benny show's success. Benny set himself up as the
comedic foil, allowing his supporting characters to draw laughs at the expense of his stinginess, vanity, and pettiness. By allowing such a character to be seen as human and vulnerable, in an era where few male characters were allowed such obvious vulnerability, Benny made what might have been a despicable character into a lovable
Everyman character. Benny himself said on several occasions: "I don't care
who gets the laughs on my show, as long as the
show is funny."
The supporting characters who amplified that vulnerability only too gladly included wife
Mary Livingstone as his wisecracking and not especially deferential female friend (not quite his girlfriend, since Benny would often try to date movie stars like
Barbara Stanwyck, and occasionally had stage girlfriends such as "Gladys Zybisco"); rotund announcer
Don Wilson (who also served as announcer for
Fanny Brice's hit,
Baby Snooks); bandleader
Phil Harris as a jive-talking, wine-and-women type whose repartee was rather risque for its time (Harris and Mahlon Merrick shared the actual musical chores of the show); boy tenor
Dennis Day, who was cast as a sheltered, naive youth who still got the better of his boss as often as not (this character was originated by
Kenny Baker, but perfected by Day); and, especially,
Eddie Anderson as valet-chauffeur Rochester van Jones — who was as popular as Benny himself.
And that was itself a radical proposition for the era: unlike the protagonists of
Amos 'n' Andy, Rochester was a black man allowed to one-up his vain, skinflint boss. In more ways than one, with his mock-befuddled one-liners and his sharp retorts, he broke a barrier down for his race. Unlike many black supporting characters of the time, Rochester was depicted and treated as a regular member of Benny's fictional household. Benny, in character, tended if anything to treat Rochester more like an equal partner than as a hired domestic, even though gags about Rochester's flimsy salary were a regular part of the show. (Frederick W. Slater, newsman of St. Joseph, Missouri, recalled when Benny and his staff stayed at the restricted Robidioux Hotel during their visit to that town. When the desk staff told Benny that "Rochester" could not stay at the hotel, Benny replied, "If he doesn't stay here, neither do I." The hotel's staff eventually relented.) Rochester seemed to see right through his boss's vanities and knew how to prick them without overdoing it. Benny deserves credit for allowing this character and the actor who played him (it is difficult, if not impossible, to picture any other performer giving Rochester what Anderson gave him) to transcend the era's racial stereotype and for not discouraging his near-equal popularity. A
New Year's Eve episode, in particular, shows the love each performer had for the other, quietly toasting each other with
champagne. That this attention to Rochester's race was no accident became clearer during
World War II, when Benny would frequently pay tribute to the diversity of Americans who had been drafted into service. In fact Benny made a conscious effort after the war, once the depths of Nazi race hatred had been revealed, to remove the most stereotypical aspects of Rochester's character. He also often gave key guest-star appearances to African-American performers such as
Louis Armstrong.
The rest of Benny's cast included character actors and comedians:
Sheldon Leonard (later a hugely successful television producer and creator) as a close-mouthed racetrack tout;
Joseph Kearns as Ed, the superannuated guard to Jack's money vault;
Verna Felton as Dennis Day's mother
Frank Nelson, usually as an oily desk clerk or floorwalker, always greeting Benny with an eager
Yeeeeeeesss?; singer/bandleader
Bob Crosby (who succeeded Phil Harris in the early 1950s); Artie Auerbach as the Jewish-accented Mr. Kitzel ("hoo, hoo,
hoo!"); and the remarkably versatile
Mel Blanc, who provided several characters' voices, as well as the famous sound of Benny's aging auto, a rackety
Maxwell that was always on the verge of collapsing with a
phat-phat-
bang! Blanc is probably remembered best, however, as Benny's perpetually frustrated violin teacher, Professor LeBlanc, who was as likely to throw his own and Benny's instrument into the fireplace as he was to have a nervous breakdown before he was out the door. Other musical contributions came in later years from the singing quartet The Sportsmen. In the early days of the program, the supporting characters were often vaudevillian ethnic stereotypes whose humor was grounded in dialects; as the years went by the humor of these figures became more character-based.
Benny's method of bringing a character into a skit, by announcing his name, also became a well-known Benny shtick: "Oh, DEN-nis..." or "Oh, ROCH-ester..." typically answered by, "Yes, Mr. Benny (Boss)?"