The American Scene Magazine
Gleason restored his original variety hour – including
The Honeymooners – in 1956, but abandoned the show in 1957, leaving weekly television for a year. He returned in 1958 with a half-hour show that featured
Buddy Hackett (Carney and Meadows were not part of this program). However, this version of the Gleason show did not catch on.
His next foray into television was with a game show,
You're in the Picture, which survived its disastrous premiere episode only because of Gleason's now-legendary humorous on-the-air apology in the following week's time slot. ("It laid . . . the biggest . . .
bomb!") For the rest of the scheduled run, the program became a talk show that was once again named
The Jackie Gleason Show.
In 1962, he resurrected his variety show with a little more splashiness (the June Taylor Dancers' routines became more elaborately choreographed and costumed than before) and a new hook – a fictitious general-interest magazine through whose format Gleason trotted out his old characters in new scenarios. He also added another catchphrase to the American vernacular: "How Sweet It Is!" (he first uttered the phrase in the 1962 film
Papa's Delicate Condition).
The Jackie Gleason Show: The American Scene Magazine was a hit and continued in this format for four seasons. Each show began with Gleason delivering a monologue, and commenting on the loud outfits of band leader Sammy Spear. Then the "magazine" features would be trotted out, from Hollywood gossip (reported by comedienne Barbara Heller) to news flashes (played for laughs, with a stock company of second bananas, chorus girls, and midgets).
Comedienne
Alice Ghostley occasionally appeared as a downtrodden tenement resident, sitting on her front step and listening to boorish boyfriend Gleason for several minutes. After the boyfriend took his leave, the smitten Ghostley would exclaim, "I'm the luckiest girl in the world!" Veteran comics Johnny Morgan, Sid Fields, and Hank Ladd also were occasionally seen opposite Gleason in comedy sketches.
The final sketch was always set in Joe the Bartender's saloon, with Joe singing "My Gal Sal" and greeting his regular customer, the unseen Mr. Donnehy, who was named after a neighbor who took in Gleason after he was orphaned. During this segment, series regular
Frank Fontaine would appear as "Crazy Guggenhein," telling a few jokes in a crazy voice, before miraculously, at Joe's request, singing a ballad in a rich, romantic baritone.
During the sketch, Joe the Bartender would tell Dennehy about an article he read in the fictitious "American Scene" magazine, holding a copy across the bar. It had two covers: one featured the New York skyline and the other palm trees (after the show was moved to Florida in 1964). Then, Joe would bring out
Frank Fontaine as Crazy Guggenheim, who would regale Joe with the latest adventures of his pals, and sometimes showed Joe his current
Top Cat comic book. Joe usually asked Crazy to sing, almost always a sentimental ballad sung in a lilting baritone. (Fontaine had played the same sort of goofy
Brooklynite character, then called "John L. C. Sivoney," on radio's
The Jack Benny Program; his wider exposure on Gleason's show resulted in the release of his recordings of 'old standards' on the
ABC-Paramount record label.)
Gleason also restored
The Honeymooners, first with
Sue Ane Langdon and then with
Sheila MacRae as Alice and with
Jane Kean as Trixie. By 1964, Gleason had moved the production from
New York to
Miami Beach, reportedly because he liked the year-round access to the golf course at nearby Inverrary, where he built his final home. His closing line became, almost invariably, "As always, the Miami Beach audience is the greatest audience in the world!" In 1966, he finally abandoned the
American Scene Magazine format and converted the show into hour-long musical episodes of
The Honeymooners alternating with standard variety hours. This was the format of the show until its cancellation in 1970, except for the 1968-1969 season, which had no hour-long Honeymooners episodes. In that season,
The Honeymooners – as in the beginning – were presented only in short sketches.
At first, the musicals pushed Gleason back into the top five ratings – but it wasn't long before audiences began declining. The reasons varied, from McRae and Kean being seen as subpar in relation to Audrey Meadows and Joyce Randolph (with opportunities for comparison heightened by the expanding syndication of the Classic 39) to increasing recycling of old
Honeymooners plots into new musical settings. In the last original
Honeymooners episode aired on
CBS, "Operation Protest," Ralph encounters the youth-protest movement of the late-
1960s and early-
1970s.
According to Metz, Gleason, who had signed a deal in the 1950s that included a guaranteed $100,000 annual payment for 20 years even if he never went on the air, wanted
The Honeymooners to be just a portion of his format, but CBS wanted another season of nothing but
The Honeymooners. The network had just canceled mainstay variety shows hosted by
Red Skelton and
Ed Sullivan because they had become too expensive to produce and attracted,
in the executives' estimation, too old an audience. Gleason simply stopped doing the show by 1970 and finally left CBS when his contract expired. As Metz noted, Gleason was "anxious" to get a deal "more to his liking than another year of
The Honeymooners."