Although "Come On" was a local success in the Detroit area, the Distants never saw much of their share from the record sales, and the second single was not as successful. After receiving an offer from
Berry Gordy of
Motown Records, the group got out of its contract with Matthews and left Northern. At the same time, it lost Mooch Harrell, Richard Street, and the rights to use its name. Street would front a new group of Distants for the local Thelma label during the early 1960s.
The Distants were acquainted with the Primes, as both groups made the same rounds to local record hops, talent shows, and concerts. The two groups were friendly rivals, with the Primes being the more polished and stronger vocal performers. The Primes disbanded in 1960 when Kel Osbourne moved to
California, and Eddie Kendricks and Paul Williams returned to Alabama. While in Detroit visiting relatives, Kendricks called Otis Williams who, desperately needing two more members for an audition for Gordy, offered Kendricks a lead singer place in the Distants. Kendricks agreed, with one condition -- that he could bring Paul Williams with him. Otis Williams happily agreed, and Kendricks and Paul Williams moved back to Detroit to join the new group.
The new lineup of Otis Williams, Franklin, Bryant, Kendricks, and Paul Williams took on the name
The Elgins and auditioned for Motown in
March 1961. Gordy agreed to sign the group to his Miracle Records imprint, as he was already familiar with Kendricks and Williams from background singing sessions they had done before Gordy had formalized Motown, but he discovered just before signing that there was already a singing group called the Elgins. The quintet quickly began tossing about ideas for a new name on the steps of Motown's
Hitsville U.S.A. headquarters and studio. On a suggestion from Miracle Records employee Billy Mitchell and Otis Williams,
The Temptations became the group's new moniker. The
"Elgins" name would re-surface at Motown in 1965, when Gordy renamed a quartet called
The Downbeats as
The Elgins.
What became a structural problem later, as with most groups at the time, just one member actually signed as the group. So, Otis Williams signed the group as "His" Distant group renamed as the Temptations, and although never the recognizable talent or lead of the group, he became it's leader and controlled its business dealings from then on. Many close to the music business and Motown have concluded that many of his decisions were instrumental in the two major lead singers, Ruffin and Kendricks, eventually leaving the group. He remains the only original member alive.
The Temptations released two singles on Miracle, "Oh Mother of Mine" and "Check Yourself" featuring Paul Williams' powerful lead, before it was closed and merged with the Gordy label (to avoid confusion with the Miracles singing group). All seven of the Temptations' singles released between 1961 and 1963 failed to make it onto the U.S. pop singles charts; the 1962 single "Dream Come True" (which featured Eddie Kendricks' lead) made it to number 22 on the R&B chart. During that time the group became known as one of the most talented and versatile groups in the country.
Motown, like other independent companies, was not a member of ASCAP or BMI, preferring to stay independent and handling their own widely varied distribution through thousands of "Mom & Pop" record stores and small radio stations. Many records that might have been charted higher did not have the data for the Billboard Charts to evaluate. The Temptations probably sold more than a "Gold Record" number of most of their early records, they were a major act throughout the South and Midwest, influential in New York and the West Coast. Their stage work and four lead singer depth made them legends throughout the Northern cities and the Southern "Chitlin' Circuit", and were acknowledged by most radio DJ's as the strongest group around. It was only a matter of time before the right material found them and the hits started coming. Paul Williams and Kendricks split most of the leads during this period, with Kendricks becoming the standard for all first tenor/falsetto singers, and Williams as an unsurpassed performer. Bryant, Otis Williams, and Franklin occasionally sang lead but the signature sound, both as leads and the core of the famous harmony was the Kendricks/Williams duo.
Many
songwriter and
producer teams had been trying to craft a hit for the Temptations, including
Berry Gordy,
Mickey Stevenson, Clarence Paul, and
Norman Whitfield. They tried to take the group in several different directions, all in order to find the perfect sound that would put them not only on the U.S. charts (both Pop & R&B), but in the Top 20 as well. One song “Isn’t She Pretty” had all five members signing lead (and mainly showcased the lead vocals of ‘Al’ Bryant); it was a precursor to the multi-lead songs the group would record in the late 60’s. There was even the idea of having the Tempts’ change their name to “The Pirates” (they would record two songs under this name, "Mind Over Matter" and "I'll Love You Till I Die") but to no avail. Gordy had in fact written the song "
Do You Love Me" for The Temptations in 1961, but when he was unable to get a hold of the group, he recorded the song with the
Contours instead.
Miracles lead singer/songwriter/producer
Smokey Robinson produced his first Temptations single, the Paul Williams-led "I Want a Love I Can See", in 1963, and proved to have the best rapport with the group. Despite their best efforts, however, the group was still unsuccessful in landing on the record label’s desired spot on any of the U.S. singles charts. The other acts at Motown would soon gave them the nickname “The Hitless Temptations.”
Elbridge Bryant, who preferred his day job as a
milkman to performing, soon became restless and uncooperative. After a performance at the 1963 Motown company
Christmas party, Bryant was fired from the group. His replacement was
Meridian, Mississippi native David Ruffin, younger brother of Motown artist
Jimmy Ruffin. Though both Ruffin brothers were considered, David was given an edge over Jimmy thanks to his performance skills, which David displayed when he joined the Temptations on-stage during a local Detroit performance earlier that year.