After accepting the invitation to audition for
Iron Maiden, Dickinson spent a week rehearsing with the band, and recorded some demos, and was convinced that they were the band for him. "When I first heard Maiden I got the same buzz of them I did when I heard
Deep Purple In Rock. It was like a steam train coming at you and none of the other bands did that anymore". Dickinson discovered that the routines in Maiden were very strict and regimented. Where Samson would just fool around aimlessly, Maiden were working with a very clear idea of the result. "The intention behind that changed after the first couple of records for me, because it became obvious that Maiden worked to a time table. A table that wasn't absolute but it had to be stuck to. 'Now you'll write for six weeks, now you'll make a record for three months, now you're rehearsing for two weeks, now you'll tour for eight months'. It was organised like that and that seemed to suit the style of writing of the band."
After a few gigs in
Italy to 'break him in', the band started writing new material for their third album. This was the first time the band had decided to write an entire new album; The two released previously basically consisted of songs the band had been playing for years, with a couple of exceptions, on
Killers. The album
The Number of the Beast, was put together in five weeks. In the wake of Samson's contractual problems, Dickinson could not be credited on the songs to which he had contributed. "I think you could say I had a very big moral contribution to certain songs, like 'Children of the Damned', '
Run to the Hills' and 'The Prisoner' Those three songs were the songs in which I had the biggest moral contribution." "Moral contribution" refers to the fact that the contribution that he had made was equal to those of the other band members.
"Run to the Hills" was a huge hit in the UK peaking at #7 in the
UK singles chart and the album and the following world tour was the band's most successful to date. During the "Beast" tour, Dickinson had fitted well into the role as the band's frontman, and the next two albums,
Piece of Mind and
Powerslave, showed a very tight and creative band. With Smith and Dickinson contributing with half of the songs on the albums, Harris's monopoly of the song writing would be pushed aside in favour for the other members' ideas. "It wasn't always easy, we didn't always agree... In fact we fought like cat and dog at various stages, but we made great music."
On the "Powerslave" tour, Dickinson was sporting a feathered, supposedly
Egyptian-inspired, mask during the title track. This was an attempt to introduce more theatrical elements into the stage show. In terms of sales and popularity, the band was peaking. The tour lasted for over a year, as dates kept being added all the time. "It got to the point where me and Harris said 'If they add another week's shows to this tour, we're both going home.'" Dickinson continues, "I thought of leaving. If it's gonna carry on like this, if I'm gonna feel bad all the time, this imprisoned, then I don't really want to go on tour."
After a six month break, of which Dickinson spent a great deal indulging in his favourite sport,
fencing, Maiden were about to start writing for a new album. "When it came to writing for a new album, whenever I started to write very heavy metal things, I found I was thinking along these lines, you know, 'I should do one of these, one of those.' So I ended up writing a lot of different things instead for bagpipes, folk things, stuff like Jethro Tull. Bang went my royalties." Though Somewhere in Time marked a departure for the band, introducing keyboards and a cleaner
Progressive Rock influenced sound, Dickinson was unhappy with the effort, and has no writing credits. It was during this tour that Dickinson started writing what would become his first published novel,
The Adventures of Lord Iffy Boatrace. "Plotting it out was the doddle. It came from a series of mad conversations, actually, that all gestated together along with some Sherlock Holmes, some Biggles and Penthouse, and out it came." It was released in 1990 and due to the loyalty of Maiden's fanbase, 40,000 copies were sold, on the strength of which he produced a sequel, titled
The Missionary Position, in 1992.
When the
Somewhere in Time tour was finished, Iron Maiden was looking forward to the next album. This was also unexplored territory for the band as it was a concept album. Harris had written the song "The Clairvoyant". Dickinson really liked the idea and the band was quite keen on producing the entire album based around this character with the gift of clairvoyance. When the recordings were finished in December 1987, Dickinson moved to
Bonn, so that he could be close to the
West Germany training centre for fencing. At the end of the '80s Dickinson was at the peak of his fencing career, eventually ranked as high as 7th in Great Britain in the men's
foil discipline, while his club side, the Hemel Hempstead Fencing Club, represented
Great Britain in the European Cup of
1989.
After the
Seventh Son of a Seventh Son tour in 1988, which climaxed when Maiden headlined the Donington festival in front of 107,000 people, the band decided to take a year off. Rumours were floating around that the band was splitting up, as various members were seen pursuing various solo projects. In 1989, Zomba was looking for someone to do a track to the movie
Nightmare on Elm Street Part 5 and Dickinson was asked to contribute. There was a budget, a studio and a producer,
Chris Tsangarides. Dickinson was delighted to take up this opportunity and immediately phoned up an old friend of his,
Janick Gers. Within three minutes after meeting up they had the track "Bring Your Daughter to the Slaughter" ready for the studio.
With assistance from the same musicians as on the previous single -
Andy Carr on bass,
Fabio del Rio on drums and Gers on guitar - Dickinson's intention was to do something he wouldn't normally do in Maiden and the album was written and recorded in two weeks. Dickinson regarded this album as a follow up from where he left off with
Shock Tactics in Samson.
Around this time, Dickinson appeared in one episode of the TV-series
Paradise Club, playing the part of a rock guitarist wanting to break free from the dictatorship of his record company. Some tracks were recorded by Dickinson to be used in the episode, mainly cover tracks, with exception of "Ballad of Mutt" which Dickinson played solo on an acoustic guitar.
The album,
Tattooed Millionaire, was released in May 1990. By this time, Gers had replaced Adrian Smith in Iron Maiden and the mini world club tour that Maiden embarked upon during the summer introduced his audience to the new Maiden guitarist. The same band was used as in the studio except for Fabio del Rio who was replaced by Dicki Fliszar. With Gers in the league, Maiden was flooded with energy and enthusiasm. Dickinson says, "There were several ways the band could have gone at that point but as it turned out, the next one,
No Prayer for the Dying, was a huge backward-step, I thought."
When it came to making a new album in 1992, Dickinson felt that
Dream Theater's demos sounded better than
No Prayer. He was determined to make sure the over all sound of the album would be given a good treatment. By now, Harris had set up a studio of his own and it was a foregone conclusion that the new album,
Fear of the Dark, would be recorded there. "I think it was the first album where we were attempting to recapture something of the past. In many ways I think that we were looking backwards to other albums that we've done in the past while other bands are looking forward to something new."
Dickinson always thought of himself as more than a singer in Iron Maiden. He had been a top fencer, written two novels, done some acting and was doing an increasing amount of guest DJ-ing on various radio-stations. His US label,
Sony, asked him if he could do another solo album. Dickinson felt it would offer a welcome "break" for him. The
Fear of the Dark tour was divided into two parts and in the gap between Dickinson entered the studio to record his second solo album, backed by the band
Skin, again with Chris Tsangarides at the technical helm. Manager Rod Smallwood emphasized that if Dickinson was to make a solo record, it had better be a good one. This had the effect that Dickinson went full-stop and canned the whole thing on the merit that it sounded too much like average metal. "I realized I was just going along with the flow, making my solo album in the same way we were motoring on with Maiden."
This was when Dickinson first started questioning his ambitions. He wanted to break out of the routine and do something "really out there." So off he went to America to record with producer Keith Olsen. "The recording was basically put together electronically, written on computers and keyboards," Dickinson explains. "I wanted to do something quite unusual and quite mad." With the feeling of being tossed between two camps, Dickinson started thinking of leaving the band. "I wore a groove in the kitchen floor for that one." Bruce played his last show with Iron Maiden on 28 August 1993.