While at the University of Texas at Austin, he started a computer company called
PC's Limited in his room in
Dobie Center . The company became successful enough that, with the help of an additional loan from his grandparents, Dell dropped out of college at the age of 19 to run PC's Limited, which later became Dell Computer Corporation, then ultimately Dell Inc.
Over time, and despite a number of setbacks (including laptops that caught on fire in 1993, temporarily losing the consumer market to
Gateway in the mid 1990s, and others), Dell survived the race to become the most profitable PC manufacturer in the world, with sales of $49 billion and profits of $3 billion in 2004. As Dell expanded its product line to more than computers, shareholders voted to rename the corporation
Dell, Inc. in 2003.
On March 4, 2004, he stepped down as
CEO of Dell but stayed as chairman of the board, while Kevin B. Rollins, then president and
COO, became president and CEO.
On January 31, 2007, Michael Dell was reinstalled as
CEO of Dell, replacing Kevin Rollins (who resigned earlier in the day).
Accolades for Dell include: "Entrepreneur of the Year" from Inc. magazine; "Man of the Year" from PC Magazine; "Top CEO in American Business" from Worth Magazine; "CEO of the Year" from Financial World and Industry Week magazines. At a speech before the Detroit Economic Club in November, 1999, Dell defined the "3 C's" of e-commerce (content, commerce, and community) while articulating his strategy for offering a superior customer experience online.
In
2002 he received an Honorary Doctorate in Economic Science from the
University of Limerick, in honor of his investment in Ireland and the local community along with his support for educational initiatives.