After quitting the Velvet Underground in
August 1970, Reed took a job at his father's tax accounting firm as a
typist, by his own account earning $40 a week. A year later, however, he signed a recording contract with
RCA and recorded his first solo album in England, with musicians on loan from
Yes and
Elton John, such as
Rick Wakeman. The album, simply titled
Lou Reed, contained smoothly produced, re-recorded versions of unreleased Velvet Underground songs, some which were originally recorded by the Velvets for
Loaded but shelved (see the
Peel Slowly and See box set). This first solo album was overlooked by music critics and did not sell any significant units.
In 1972, now a solo artist, Reed released
Transformer, which made him a part of the
glam rock movement.
David Bowie and
Mick Ronson co-produced the album and introduced Reed to a wider popular audience. The hit
single "
Walk on the Wild Side" was both a salute and swipe at the misfits, hustlers, and
transvestites in Andy Warhol's
Factory. The song's cleverly transgressive lyrics evaded radio censorship. Though musically somewhat atypical for Reed, it eventually became his signature song. The song came about as a result of his commission to compose a
soundtrack to a theatrical adaptation of
Nelson Algren's novel of the same name, though the play failed to materialize. Ronson's arrangements brought out new aspects of Reed's songs; "
Perfect Day", for example, features delicate strings and soaring dynamics. It was rediscovered in the 1990s and allowed Reed to drop "Walk on the Wild Side" from his concerts. Though
Transformer would prove to be Reed's commercial and critical pinnacle, there was no small amount of resentment in Reed devoted to the shadow the record cast over the rest of his career. A public argument between the two ended their working relationship, though the cause has never been explained. It is the general consensus that the punch Reed threw was over Bowie's attempt to produce his next album, but it is not unikely that Bowie made him a more licentious offer. The two would not formally collaborate again until 2003's
The Raven.
Reed followed
Transformer with the darker
Berlin, which tells the story of two junkies in love in
the city of the same name. The songs variously concern
domestic abuse ("Caroline Says I", "Caroline Says II"),
drug addiction ("How Do You Think It Feels"),
adultery and
prostitution ("The Kids"), and
suicide ("The Bed").
In this period, Reed cultivated a shocking persona and image. He preferred black
leather clothes and spiked collars, and he cropped his hair, cutting
fascist symbols in it and dyeing it blonde. For many years Reed maintained a deliberately "
camp" manner and image, stylistically predicting the heroin twink aesthetic that was to define queer fashion in later years. It was this version of Reed that greeted the public on the cover of
Rock n Roll Animal, a successful live album that consolidated the commercial gains he had made with "Walk on the Wild Side."
Also at this time, Reed publicized his hostile interpersonal style — already known to his former bandmates — with his intense interviews with rock journalists, in particular
Lester Bangs. Reed rapidly became known as one of the most difficult rock personalities, a reputation he has maintained even when not using drugs. His "sick" persona was not entirely put on: heavy drug use plagued the recording of the album
Sally Can't Dance, an
R&B-styled collection that hit the U.S. Top Ten, the highest chart performance of Reed's career. Nevertheless, Reed's 1960s work held him up as an authentic member of the new "freak scene" in mainstream rock, alongside other
protopunk figures as Bowie,
Iggy Pop, and
Alice Cooper.
As he had done then with
Berlin after
Transformer, in 1975 Reed responded to his glam rock success with a commercial failure, a double album of electronically generated
audio feedback, Metal Machine Music. Critics interpreted it as a gesture of contempt, an attempt to break his contract with RCA or to alienate his less sophisticated fans. But Reed claimed that the album was a genuine artistic effort, even suggesting that quotations of
classical music could be found buried in the feedback. Bangs declared it "
genius", though also as psychologically disturbing. The album was reportedly returned to stores by the thousands after a few weeks. {Lou Reed in interview with Anthony DeCurtis at the
92nd Street Y New York on Sept 18, 2006} Though later admitting that the liner notes' list of instruments is fictitious and intended as
parody, Reed maintains that
MMM was and is a serious album. In the 2000s it was adapted for orchestral performance by the German ensemble Zeitkratzer.
By contrast, 1976's
Coney Island Baby was mainly a warm and mellow album, though for its characters Reed still drew on the underworld of city life. At this time his lover was a
transvestite, Rachel, mentioned in the dedication of "Coney Island Baby" and appearing in the photos on the cover of Reed's 1977 "best of" album,
Walk on the Wild Side: The Best of Lou Reed. While
Rock and Roll Heart, his 1976 debut for his new record label
Arista, fell short of expectations,
Street Hassle (1978) was a return to form in the midst of the
punk revolution he had helped to inspire.
The Bells (1979) featured
jazz great
Don Cherry, followed by
Growing Up in Public with guitarist
Chuck Hammer the following year. Around this period he also appeared as a sleazy
record producer in
Paul Simon's film
One Trick Pony. Reed also played several unannounced one-off concerts in tiny downtown Manhattan clubs with the likes of Cale,
Patti Smith, and
David Byrne during the period, but full reconciliation between Cale and Reed was implausible. Cale later wrote the song 'Woman' about Reed on his album '
BlackAcetate'.