Early success 1964–1965
In 1964 the group was asked to provide a new theme tune for the
ITV pop music TV series
Ready Steady Go!. They responded with the energetic "
5-4-3-2-1" which, with the help of weekly TV exposure, rose to No.5 in the
UK charts. It was shortly after "5-4-3-2-1" was recorded that Richmond left the band, being replaced by
Tom McGuinness - the first of many line-up changes. After a further self-penned hit ("
Hubble Bubble (Toil And Trouble)") the band struck gold with "
Do Wah Diddy Diddy", a cover of a minor hit earlier that year by the
Exciters. The track, which showcased Jones' powerful singing, reached the top of both the
UK and
U.S. charts (The Exciters version had only charted #78 in the U.S.).
During 1965 the group continued to have hits with both self-penned and cover material, their sound increasingly moving away from the blues-based music of their early years to a highly successful pop-soul hybrid. Notably the group began to have success with interpretations of
Bob Dylan songs, including "
With God on Our Side" as a track on a best-selling
EP.
They also reached No.2 in the UK with the controversial "
If You Gotta Go, Go Now", which was banned or edited by a number of TV and radio stations. Prior to this latter release, Paul Jones announced his intention to quit the band for a solo career once a replacement could be found.