More recently, Drayton has taken a role as the star of the VH1 reality series
Flavor of Love. The show premiered on
January 1, 2006. It features Flav and 20 women (reduced to 15 in the first show, and then 10 after the
January 8 airing) from which he will eventually choose one (in the style of
The Bachelor).
The first season finale was among the highest-rated shows in VH1 history. The relationship between Flav and first season winner Hoopz ultimately sputtered, and Flav and VH1 agreed to do a second season of the
Flavor of Love. Flav brought New York, season 1 finalist, to the house to spy on the girls, in order to give Flav an inside scoop as to who was being "real" and who was being "fake". New York's visit to the house, rekindled some sparks with Flav, and at the elimination round, Flav asked New York for a second shot at love and gave her a clock. This sparked flames amongst many of the contestants, as they did not get along with New York. The second season ends with Flav choosing
Deelishis over New York, leaving her as the runner-up once again. Rapper
Mike Street ridiculed the show, stating that it was "obviously staged" and cliche. Flav reportedly responded saying that "Long Island rappers should be proud" of what he has done for
Long Island.
VH1 has recently began advertising for Flavor of Love 3 by asking people to create profiles as possible contestants and to vote for people who already have signed up. No date has been announced for when the series will begin showing new episodes.
In Fall 2006, Flav and seven of the season two contestants appeared on
The Tyra Banks Show to discuss the series.<i>
New York from 'Flavor of Love' then got an opportunity to start her own show called
I Love New York, in which she seeks a mate.
In March 2007,
MTV UK added the second season of Flavor of Love after season one's stellar success in VH1. The show was an integral part of MTV's 'Phat Tuesday', alongside other popular shows like
Jackass, Nick Cannon's Wild n Out and
Drawn Together.
The finale of the second season, which aired on 17th April 2007, was the highest rated episode - with audiences of up to 3 million. The show was a success for MTV UK, bringing in more audiences on
prime-time Tuesdays than any other channel.