Gifford was born to working-class parents at
Ashburton, Devonshire. His father, a
glazier and house painter, had run away as a youth with vagabond
Bampfylde Moore Carew, and he remained a carouser throughout his life. He died when William was thirteen; his mother died less than a year later. He was left in the care of a godfather who treated him with little consistency. Gifford was sent in turn to work as a plough boy, a ship's boy, student, and cobbler's apprentice. Of these, Gifford cared only for the life of a student, and he continued to write verses as he learned the cobbler's trade. Gifford’s fortunes changed when his first poetical efforts came to the attention of an Ashburton surgeon, William Cookesley. Cookesley raised a subscription to have the boy's apprenticeship bought out and he returned to school.
By 1779 he had entered
Exeter College, Oxford as a bible clerk (that is, a
servitor), matriculating on
16 February 1779 and graduating B.A.
10 October 1782. Already while at Oxford, he had begun work on his translation of Juvenal. After graduation, he earned the patronage of
Lord Grosvenor. He spent most of the ensuing decade as tutor to Grosvenor's son. In course of time he produced his first poem,
The Baviad (1791), a satire directed against the
Della Cruscans, a group of sentimental and to Gifford's conservative mentality dangerously radical poets.
The Baviad is a 'paraphrastic' (that is, according to the OED, a work having ‘the nature of a paraphrase’) ‘imitation’ of the first satire of the Roman poet
Persius (34-62 A.D.). Persius’s satire deals with the degenerate state of contemporary literature. Both literature and literary taste have become corrupt, and for him as for Gifford, poetic corruption mirrors political corruption: the decline in modern poetry reflects the decline of modern morals.
The Baviad was followed by another satire,
The Maeviad (1795), against some minor dramatists. His last effort in this line was his
Epistle to Peter Pindar (Dr.
John Wolcot) (1800), inspired by personal enmity, which evoked a reply,
A Cut at a Cobbler and a public letter in which Wolcot threatened to horse-whip Gifford. Gifford and Wolcot met in Wright’s bookshop in
Piccadilly on
18 August 1800. According to most contemporary accounts, Wolcot attempted to cudgel Gifford; however, the diminutive but younger satirist wrested his stick from him and proceeded to lay about Wolcot, forcing him to flee down Piccadilly.
The earlier satirical writings had established Gifford as a keen, even ferocious critic, and he was appointed in 1797 editor of the
Anti-Jacobin, which Canning and his friends had just started, and later of the
Quarterly Review (1809-24). As editor of the Anti-Jacobin, Gifford published the pro-Tory satires and parodies of
George Canning, John Hookham Frere, and George Ellis. Gifford edited
The Poetry of the Anti-Jacobin in 1799.
By the turn of the century, Gifford's efforts as a poet were all but over, and he spent the rest of his career as an editor, scholar, and occasional critic. From 1809 to 1824, he edited the
Quarterly Review; in this capacity, he became an icon of Tory journalism. Though he contributed rarely, his style marked the periodical in all respects. Gifford was popularly supposed to have penned the attack on
Keats's Endymion, actually by
John Wilson Croker, which Shelley and Byron erroneously blamed for bringing about the death of the poet, 'snuffed out', in Byron's phrase, 'by an article'. Contributors to the review included
Charles Lamb, Walter Scott, and
Robert Southey; the last had been among the poets satirized in the previous decade by the
Anti-Jacobin.
His work as translator and editor was only slightly less contentious than his work as editor. The translation of Juvenal, published in
1800 earned high praise. Even
William Hazlitt, elsewhere a frank enemy, praised the preface, in which Gifford describes his difficult childhood. This edition remained in print for the next century. Near the end of his life, he produced a translation of Persius. As an editor, Gifford shared the age's interest in Renaissance drama. He brought out editions of
Massinger, Ben Jonson, and
Ford.
Gifford gave up the editorship of the review in 1824, only two years before his own death; he was succeeded in that position by
John Gibson Lockhart. Gifford never married, although he appears to have had a romantic relationship with Anna Davies, a servant who died in 1815. His salary with the review amounted to nine hundred
pounds a year by 1818, and his friendship with various wealthy Tories further insulated him from want. Indeed, when he died his will was proved at 25,000 pounds, the majority of which he bequeathed to the son of Cookesley, his first benefactor.