The band signed to
Mercury Records with the aid of Derek Schulman, (who was enjoying huge success with
Bon Jovi and
Cinderella), and were managed by legendary concert promoter
Bill Graham. In March 1988, the group released an eponymous debut album which was produced by Bruce Fairbairn (who had worked with
Bon Jovi) and was engineered by Mike Fraser at Little Mountain Sound Studios in Vancouver. The first single "Ritual" cracked the
Billboard Top 40 and was in heavy rotation on MTV.
The
Dan Reed Network album received positive reviews, not the least of which being a four-star write-up from the notoriously hard-to-please
Rolling Stone magazine. Most reviews lauded the band's ability to blend elements of heavy funk with a gritty rock edge peppered with pop hooks, pulled together in an '80s radio-friendly production.
Rolling Stone wrote that "Producer Fairbairn deserves a nod for adding just the right amount of pop polish where it's needed," and giving even the weaker songs on a strong album an appeal. Still, while
People Magazine's review of the album as being "polished to a brassy sheen" saw the glass half-full, some music critics saw Fairbairn's pop-savvy commercial production as minimizing the band's funk grooves and heavy rock guitar.
Newsday (New York) said "the songs don't stand up to repeated listenings due to Bruce Fairbairn's absurdly pristine production ... Fairbairn, best known for recordings by
Loverboy, Aerosmith, and
Bon Jovi, is a master at neutering hard rock and rendering it antiseptic." Those bands, however, managed to notch several major hits with such production, and no better musicianship. The
Washington Post approached the issue with a constructively balanced context, comparing the Dan Reed Network's debut album to its live performances, saying, "[n]umbers such as 'Get to You,' irritatingly synth-heavy on the record, were played with enough soul and engagingly invidious guitar to redeem them."
The poor promotion of the Dan Reed Network's debut album impeded the band's traction in the
United States market.
Def Leppard's Hysteria was having disappointing sales at Mercury/Polygram and the label was pulling support from new artists to focus on saving the British rock band's return to the scene. Ironically, it would be
Def Leppard's managers Cliff Burnstein and Peter Mensch who would offer the Dan Reed Network the final leg of the "Hysteria" tour in the U.S.A. if they would switch to their management company, Q Prime. The band was initially reluctant to jettison Bill Graham, but by the beginning of 1989, they signed with Q Prime and the band enjoyed its greatest success.