As Walt Disney Productions began work on Disneyland, it also began expanding its other entertainment operations.
Treasure Island (1950) became the studio's first all-live-action feature, and was soon followed by such successes as
20,000 Leagues Under the Sea (in
CinemaScope, 1954),
The Shaggy Dog (1959), and
The Parent Trap (1961). The Walt Disney Studio was one of the first to take full advantage of the then-new medium of television, producing its first TV special,
One Hour in Wonderland, in 1950. Disney began hosting a
weekly anthology series on
ABC named
Disneyland after the park, where he showed clips of past Disney productions, gave tours of his studio, and familiarized the public with Disneyland as it was being constructed in
Anaheim,
California. The show also featured a Davy Crockett miniseries, which also started a craze among the American youth known as the Davy Crockett craze, in which millions of coonskin caps and other Crockett memorabilia were sold across the country In 1955, he debuted the studio's first daily television show, the popular
Mickey Mouse Club, which would continue in many various incarnations into the 1990s.
As the studio expanded and diversified into other media, Disney devoted less of his attention to the animation department, entrusting most of its operations to his key animators, whom he dubbed the
Nine Old Men. During Disney's lifetime, the animation department created the successful
Lady and the Tramp (in
CinemaScope, 1955),
One Hundred and One Dalmatians (1961), the financially disappointing
Sleeping Beauty (in
Super Technirama 70mm, 1959) and
The Sword in the Stone (1963).
Production on the short cartoons had kept pace until 1956, when Disney shut down the shorts division. Special shorts projects would continue to be made for the rest of the studio's duration on an irregular basis. Disney's mind was set toward expansion, and he wanted to make longer films.
These productions were all distributed by Disney's new subsidiary,
Buena Vista Distribution, which had assumed all distribution duties for Disney films from
RKO by 1955.
Disneyland, one of the world's first
theme parks, finally opened on
July 17 1955, and was immediately successful. Visitors from around the world came to visit Disneyland, which contained attractions based upon a number of successful Disney properties and films. After 1955, the Disneyland TV show became known as
Walt Disney Presents. The show went from black-and-white to color in 1961 — changing its name to
Walt Disney's Wonderful World of Color, and moving from ABC to NBC
http://www.islandnet.com/~kpolsson/disnehis/disn1961.htm- and eventually evolved into what is today known as
The Wonderful World of Disney, which continued to air on NBC until 1981, when CBS picked it up
http://www.islandnet.com/~kpolsson/disnehis/disn1981.htm; the show moved back to ABC in 1986, until NBC picked it back up in 1988 and was cancelled in 1990, until it was revived by ABC-now owned by Disney Pictures- in 1997, and continued to air on
ABC until 2005, when it ceased as a regular series, due in part to premium pay-cable rights currently held by the
Starz! movie network. Since 2005, Disney features have been split between ABC, the
Hallmark Channel, and
Cartoon Network via separate broadcast rights deals. It currently airs periodically, with features such as the December 2005 revival of
Once Upon a Mattress.
During the mid-1950s, Disney produced a number of
educational films on the space program in collaboration with
NASA rocket designer
Wernher von Braun:
Man in Space and
Man and the Moon in 1955, and
Mars and Beyond in 1957. The films attracted the attention of not only the general public but also the
Soviet space program.
The TV series and book
Our Friend the Atom (1956, together with
Heinz Haber) were produced as part of an effort by the President
Dwight D. Eisenhower's administration to enhance the image of nuclear energy.