From the 1930s until her death in 1951, Fanny made a radio presence as a bratty toddler named Snooks, a role she first premiered in a
Follies skit. With first
Alan Reed and then Hanley Stafford as her bedeviled Daddy,
Baby Snooks premiered in
The Ziegfeld Follies of the Air in February 1936 on
CBS. She moved to
NBC in December 1937, performing the Snooks routines as part of the
Good News show, then back to CBS on
Maxwell House Time, the half-hour divided between the Snooks sketches and comedian Frank Morgan, in September 1944. She was back to NBC in November 1948, in a full show of her own, first called
Toasties Time but soon known as
The Baby Snooks Show.
Brice was so meticulous about the program and the title character that she was known to perform in costume as a toddler girl even though seen only by the radio studio audience. She was 45 years old when the character began her long radio life. In addition to Reed and Stafford, her co-stars included Lalive Brownell, Lois Corbet, and Arlene Harris playing her mother,
Danny Thomas as Jerry, Charlie Cantor as Uncle Louie and Ken Christy as Mr. Weemish. She was completely devoted to the character, as she told biographer Norman Katkov:
:Snooks is just the kid I used to be. She's my kind of youngster, the type I like. She has imagination. She's eager. She's alive. With all her deviltry, she is still a good kid, never vicious or mean. I love Snooks, and when I play her I do it as seriously as if she were real. I am Snooks. For 20 minutes or so, Fanny Brice ceases to exist.
Baby Snooks writer Everett Freeman told Katkov that Brice didn't like to rehearse the role but always snapped into it on the air, losing herself completely in the character:
:While she was on the air she was Baby Snooks. And after the show, for an hour after the show, she was still Baby Snooks. The Snooks voice disappeared, of course, but the Snooks temperament, thinking, actions were all there.
Brice had a short-lived marriage in her teens to a local barber, Frank White. Her second husband was professional gambler
Julius "Nicky" Arnstein. During their marriage, Arnstein served 14 months in
Sing Sing for wiretapping , where his celebrity wife visited him every week. When he was later sentenced to serve two years at
Fort Leavenworth for conspiracy to carry stolen securities into the District of Columbia, a heartsick Brice divorced him. She went on to marry songwriter and stage producer
Billy Rose and appeared in his revue
Crazy Quilt, among others. Unfortunately, that marriage also failed.
Brice and Stafford brought Baby Snooks and Daddy to television only once, an appearance in 1950 on CBS-TV's
Popsicle Parade of Stars. This was Fanny Brice's only appearance on television. Viewing the
kinescope recording today, Fanny is a strange, but amusing sight: a middle-aged woman in a little girl's outfit (and none of the other cast seem to find this unusual). Brice handled herself well on the live TV broadcast but later admitted that the character of Baby Snooks just didn’t work properly when seen. She returned with Stafford and the Snooks character to the safety of radio for her next appearance, on
Tallulah Bankhead's legendary big-budget, large-scale radio variety show,
The Big Show, in November 1950, sharing the bill with
Groucho Marx and
Jane Powell. In one routine Snooks knocks on Bankhead's dressing room door for advice on becoming an actress when she grew up in spite of Daddy's warning that she already lacked what it took.
Six months after her
Big Show appearance, Fanny Brice died in Hollywood at the age of 59 of a
cerebral hemorrhage.
She is interred in the
Westwood Village Memorial Park Cemetery in
Los Angeles. The
May 29 1951 episode of
The Baby Snooks Show was broadcast as a memorial to the star who created the brattish toddler, crowned by Hanley Stafford's brief on-air eulogy: "We have lost a very real, a very warm, a very wonderful woman."