Some of what has made Hepburn greatly beloved today — her unconventional, straightforward, anti-
Hollywood attitude — at the time began to turn audiences sour. Outspoken and intellectual with an acerbic tongue, she defied the era's "blonde bombshell" stereotypes, preferring to wear pantsuits and disdaining makeup. She also had a famously difficult relationship with the
press, turning down most interviews, which did not help her exposure to the public. When she did speak with the press, occasionally she fed them
lies to amuse herself. On her first outing with the Hollywood press corps after the success of
A Bill of Divorcement, Hepburn talked with reporters who had invaded her and her husband's cabin aboard the ship
City of Paris. A reporter asked if they were really married; Hepburn responded, "I don't remember." Following up, another reporter asked if they had any children; Hepburn's answer: "Two white and three colored." Hepburn's aversion to media attention did not thaw until 1973, when she appeared on
The Dick Cavett Show for an extended two-day interview.
She could also be prickly with fans — though she relented as she aged, early in her career, Hepburn often denied requests for
autographs, feeling it an invasion of her privacy. However, on movie sets, she was eager to learn the ways of the grip people and befriended many of them. Even so, her refusal to sign autographs and answer personal questions earned her the nickname "Katharine of Arrogance" (an allusion to
Catherine of Aragon). Soon, audiences began to stay away from her movies.
Hepburn was already reeling from a devastating series of flops when, in 1938, she (along with
Fred Astaire,
Joan Crawford,
Marlene Dietrich, and others) was voted "box office poison" in a poll taken by motion picture exhibitors. In 1939, Hepburn was going to do producer
David O. Selznick a favor and play the role of
Scarlett O'Hara because he did not yet have anyone else signed for the role. Hepburn insisted that she did not have the lustful sexual appeal that the part demanded and told Selznick that his studio needed to find the woman who did. Hepburn rehearsed the lines thoroughly just in case. The night before the deadline, Selznick finally cast
Vivien Leigh. Unbeknownst to Hepburn and the rest of Hollywood, Vivien Leigh was favored for the role early on, but as a British actress, she was deemed unsuitable for the part. In addition, her affair with
Laurence Olivier while he was in the middle of a divorce made her a controversial pick. The vast "search for Scarlett" was orchestrated to make it seem as if no other actress could be found, thus limiting the shock of Vivien Leigh landing the role. Hepburn was later the maid of honor at Leigh and Olivier's wedding in 1940.
Hepburn remained a close friend of
Vivien Leigh until Leigh's death in
1967.
Yearning for a comeback on the stage, Hepburn returned to her roots on Broadway, appearing in
The Philadelphia Story, a play written especially for her by
Philip Barry, a year after Hepburn had starred in
the film version of his play
Holiday. She played spoiled socialite Tracy Lord to rave reviews. With the help of ex-lover
Howard Hughes, she purchased the film rights to the play and sold them to
MGM, which adapted the play into one of the biggest hits of 1940. As part of her deal with MGM, Hepburn got to choose the director —
George Cukor — and her costars —
Cary Grant and
James Stewart. She was nominated for an
Academy Award for Best Actress for her work. Her career was revived almost overnight.